Digital Dealer 21: ‘Video – the new showroom’

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Our very own Brian Kroll and Google’s Kevin Lao spoke to a packed, “standing room only” crowd of about 200 attendees Tuesday morning in Las Vegas for Digital Dealer 21. The topic of the individual breakout session was “Video: the new showroom” and delved into the state of digital video as utilized in automotive marketing as well as tangible strategies to help dealerships utilize the power of video in their marketing efforts. (Watch the replay here.) Feedback from the dealers in attendance was overwhelmingly positive, with several great conversations following the meeting talking about solutions to problems dealers are currently facing.

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In addition to the video presentation, we kicked off our new brand by sponsoring a booth at the event, giving the Adtaxi team a great opportunity to meet one-to-one with dealers from across the country. Others walked the floor with a life-size Facebook Lead Ad connecting with dealers to talk about how we can drive leads from Facebook right to their CRM.

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The crew had a blast at Digital Dealer 21, with endless games of bean bag toss, custom Adtaxi chocolate bars, virtual race car driving and more. Can’t wait to return next year!

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