Magellan Optimization Platform

Delivering the metrics that matter

Magellan is our proprietary platform designed to maximize conversions and drive real results for your business.
Performance-Based Model
Magellan maximizes the budget dynamically across your digital campaigns, finding efficiencies in the bidding process that translate to more impressions and conversions for your budget.


We work with you to identify the campaign metrics most important to your business.


After launch, we immediately begin analyzing performance across data sets, tying them back to your key metrics.


Magellan reallocates the remaining budget, giving the top performing placements a larger share.


The process continues, bringing the highest value visitors to your site for the lowest cost.

January 25, 2017

Retail Category

Check out how one appliance retailer saw a 950% increase in cart visits in just 4 months....

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February 22, 2017

Digital Marketing Summit March 8th – Littleton, MA

Peak your company’s online clout with insights from the experts. Join us for an educational workshop. Experts from Adtaxi will cover: Gro...

Register here

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