Magellan Optimization Platform

Delivering the metrics that matter

Magellan is our proprietary platform designed to maximize conversions and drive real results for your business.
Performance-Based Model
Magellan maximizes the budget dynamically across your campaign, finding efficiencies in the bidding process that translate to more impressions and conversions for your budget.


We work with you to identify the campaign metrics most important to your business.


After launch, we immediately begin analyzing performance across data sets, tying them back to your key metrics.


Magellan reallocates the remaining budget, giving the top performing placements a larger share.


The process continues, bringing the highest value visitors to your site for the lowest cost.

August 2, 2016

Retail Category

See how Adtaxi helps a retailer dealer gain efficiency with their budget over time to drive a significant increase in online sales and over...

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November 18, 2016

The 2016 U.S. Google Channel Sales Innovator Award Goes To…

Sometimes it pays to go your own way. We know this at Adtaxi, because we recently won the 2016 U.S. Google Channel Sales Innovator Award at...

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