Programmatic Advertising

Precision in Audience Targeting

We pinpoint your audience with remarkable accuracy to ensure you’re reaching the right person in the right context.
Simplified Advanced Digital
Our expert operations team leverages advanced capabilities to go beyond the basics of programmatic RTB to ensure your campaign meets your goals.

Cross-device attribution

Deliver cross-screen effectiveness, obtain increased reach, and see a lift in conversions by leveraging attribution to track user actions across multiple devices.

Retargeting

With our leading retargeting capabilities, we optimize both the recency and frequency of retargeted ads based on your business cycle to re-engage your prospects or customers based on their previous behaviors and actions.

Dynamic Creative Optimization

Drive increased engagement by personalizing the message and imagery of your ad in real time based on your website visitor’s recent activity. Each person is unique; ads should be too.

Magellan Programmatic RTB

Discover the power of our performance-based optimization platform and how it takes the effectiveness of programmatic campaigns to a new level.

January 25, 2017

Retail Category

Check out how one appliance retailer saw a 950% increase in cart visits in just 4 months....


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February 22, 2017

Digital Marketing Summit March 8th – Littleton, MA

Peak your company’s online clout with insights from the experts. Join us for an educational workshop. Experts from Adtaxi will cover: Gro...


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What is programmatic advertising?

This guide breaks programmatic advertising down and provides simple answers to the most common questions.
Download our Guide