What Is the ZMOT and How Can Brands Harness It?

If you’re in business, it’s tough to keep marketing buzzwords straight. Right now, “ZMOT” is a hot marketing topic. The Google-coined phrase means “zero moment of truth.” If you’re looking to expand your reach, ZMOT is an important concept to understand. ZMOT defined ZMOT is the moment when a consumer conducts a search for a Read More…

These KPIs Are Critical for Digital Marketing

If you’re not tracking key performance indicators (KPIs) to determine where your digital marketing efforts are paying off (or aren’t); your campaigns are never going to improve. Without analyzing a campaign’s effectiveness, you’re essentially settling for whatever results you get. That’s where KPIs pay off. They provide valuable information to help you adjust your digital Read More…