4 PPC marketing trends for 2017

Marketing trends are always changing, especially those in the digital world. Pay-per-click (PPC) marketing trends evolve with consumer habits, and it’s important to stay up to date if you want your ads to succeed. This year, watch for these four trends in PPC marketing: Attribution models This year marketers will embrace attribution models in AdWords, Read More…

How Amazon Has Changed the Way We Shop

The retailing behemoth Amazon continues to dominate the world of online retail. And by doing so, it has transformed the way we shop and buy. But the company’s recent moves signal that it has aspirations far beyond just online retailing. Consider the following: – Amazon’s announced merger with Whole Foods Market Inc. for $13.7 billion Read More…