Programmatic Meets Politics in the 2016 Presidential Campaigns

Advertising spending by both major political parties in the United States has skyrocketed in 2016. Because of the unpredictable nature of this year’s presidential race, both parties are pouring more money into major media advertising on radio, cable TV/network TV, and online/digital offerings. Research firm Borrell Associates estimates that the combined parties will spend $11.7 Read More…