Targeted TV: An Emerging Trend in Television Advertising               

It’s a fast-changing world in the advertising industry these days. Commercial cable isn’t for everyone, more people are cutting the cord, and online domination of Google and Facebook has impacted advertising across all formats. As a result, traditional TV advertising isn’t reaching as many people, either. TV advertisers have always sought a better return on Read More…

5 Ingenious Tips for Creating Your Best Video Ads Yet

Digital video advertising is quickly outpacing other forms of online advertising content, and marketers everywhere are jumping on board to create responsive online video ads that can cut through the clutter and social feed noise to really engage with target audiences. By 2019, nearly half of ALL digital display advertising spend by 2019 will be Read More…

Election Fever: 2016 Lessons Learned and 2018 Forecasts

The many twists of the 2016 presidential election taught plenty of valuable lessons to both major political parties. However, politicians aren’t the only ones studying voter behavior. Advertisers are also paying attention. To prepare for the 2018 midterm elections, which include those for most members of Congress, advertisers working with politicians must understand these four Read More…

Small Business Saturday Strategizing

Thanksgiving preparations are underway and shoppers are getting ready for the biggest retail weekend of the year. It’s not too late to create a marketing plan for Small Business Saturday that targets your best clients and inspires new customers to make the trip into the local community. The most effective Small Business Saturday advertising campaigns Read More…

5 Effective Lead-Nurturing Tactics

Lead nurturing requires relationship building at every touch point of the consumer’s journey. Brands need to provide active, personal engagement, as well as relevant and timely information to steer potential buyers toward a purchase. This requires assessing each target group’s needs, behaviors, and preferences to ensure they’re receiving information through their preferred communication channels when Read More…