Blog

See the latest announcements and commentary from the Adtaxi team.

What Is the ZMOT and How Can Brands Harness It?

If you’re in business, it’s tough to keep marketing buzzwords straight. Right now, “ZMOT” is a hot marketing topic. The Google-coined phrase means “zero moment of truth.” If you’re looking to expand your reach, ZMOT is an important concept to understand. ZMOT defined ZMOT is the moment when a consumer conducts a search for a Read More…

These KPIs Are Critical for Digital Marketing

If you’re not tracking key performance indicators (KPIs) to determine where your digital marketing efforts are paying off (or aren’t); your campaigns are never going to improve. Without analyzing a campaign’s effectiveness, you’re essentially settling for whatever results you get. That’s where KPIs pay off. They provide valuable information to help you adjust your digital Read More…

Adtaxi Takes Home Third Place at INMA Global Media Awards

FOR IMMEDIATE RELEASE Contact: Kari Arneson 646-695-7042 kari@rosengrouppr.com —Agency Recognized in ‘Best Marketing Solution for an Advertising Client’ Category— DENVER (June 2, 2017) – Adtaxi, a leading and innovative digital marketing agency, won the third-place spot in the “Best Marketing Solution for an Advertising Client” category at the International News Media Association (INMA) Global Media Read More…

Breaking Down KPI Myths

Key performance indicators (KPIs) are great ways to quantify and evaluate the success of your campaign. Where it can get tricky is choosing which indicator is more important than another, because of the many myths out there about KPIs. Here’s a look at three common myths about KPIs, to help you get the most from Read More…

What Is the ZMOT and How Can Brands Harness It?

If you’re in business, it’s tough to keep marketing buzzwords straight. Right now, “ZMOT” is a hot marketing topic. The Google-coined phrase means “zero moment of truth.” If you’re looking to expand your reach, ZMOT is an important concept to understand. ZMOT defined ZMOT is the moment when a consumer conducts a search for a Read More…

These KPIs Are Critical for Digital Marketing

If you’re not tracking key performance indicators (KPIs) to determine where your digital marketing efforts are paying off (or aren’t); your campaigns are never going to improve. Without analyzing a campaign’s effectiveness, you’re essentially settling for whatever results you get. That’s where KPIs pay off. They provide valuable information to help you adjust your digital Read More…

Adtaxi Takes Home Third Place at INMA Global Media Awards

FOR IMMEDIATE RELEASE Contact: Kari Arneson 646-695-7042 kari@rosengrouppr.com —Agency Recognized in ‘Best Marketing Solution for an Advertising Client’ Category— DENVER (June 2, 2017) – Adtaxi, a leading and innovative digital marketing agency, won the third-place spot in the “Best Marketing Solution for an Advertising Client” category at the International News Media Association (INMA) Global Media Read More…

Breaking Down KPI Myths

Key performance indicators (KPIs) are great ways to quantify and evaluate the success of your campaign. Where it can get tricky is choosing which indicator is more important than another, because of the many myths out there about KPIs. Here’s a look at three common myths about KPIs, to help you get the most from Read More…