4 PPC marketing trends for 2017

Marketing trends are always changing, especially those in the digital world. Pay-per-click (PPC) marketing trends evolve with consumer habits, and it’s important to stay up to date if you want your ads to succeed. This year, watch for these four trends in PPC marketing: Attribution models This year marketers will embrace attribution models in AdWords, Read More…

How Amazon Has Changed the Way We Shop

The retailing behemoth Amazon continues to dominate the world of online retail. And by doing so, it has transformed the way we shop and buy. But the company’s recent moves signal that it has aspirations far beyond just online retailing. Consider the following: – Amazon’s announced merger with Whole Foods Market Inc. for $13.7 billion Read More…

Three Site Features That Drive Conversions

Every business wants a website that converts visitors into customers. But if your website isn’t impressive, your conversion rates won’t be either. To help brands drive conversions, here are three features every site should have: 1. Landing pages Landing pages are a great way to generate leads. These pages, which aren’t tied to your primary Read More…

The Future of Programmatic Real Time Bidding

While real time bidding has been widely adopted for over a decade, the concept of real time optimization has been slower to develop. But, there has been some recent and exciting progress. While the auctioning process is programmatic, setting bids and campaign management are still done by a human. In the near future, all of Read More…

RTB and the Marketing Funnel

Programmatic RTB is a viable channel at every level of the marketing funnel. It can go out into the wild and find new customers, it can reach users who are in the market for a product but not familiar with a brand, remind soon to be customers, and even ping existing customers for upselling. Each Read More…

2017’s Top Digital Marketing Trends at Mid-Year

  It’s summer, and the midpoint of 2017 is upon us — that time when marketers, small and medium-sized businesses, and agencies take stock of which digital marketing strategies produced results in the first half of the year, and which need to be tweaked. So what kinds of digital marketing trends are we seeing thus Read More…

Three Key Benefits of Native Advertising

Marketers have known for generations that consumers trust objective editorials more than advertisements, but a recent Time, Inc. study shows that today’s consumers also trust custom content they know is paid for by brands. Marketers have tried various methods for positioning their content as editorials, most notably using advertorials that almost look like a print Read More…