We take an omnichannel approach to optimizing your digital marketing campaigns simplifying how your dealership engages potential car buyers across channels and offering the flexibility to shift your marketing budget between platforms based on what is driving results.
Omnichannel + Quantum Drives High Quality Traffic
This top-producing dealer is running Paid Search, Display, and Social campaigns. Over the course of the campaign, the monthly site traffic stayed relatively flat. But the dealership isn’t paying to drive clicks - their primary goal is form fills. As Quantum narrowed in on their ideal audience and shifted budget between platforms, we more than doubled the volume of price quotes the dealer received. While the budget stayed the same, we improved results where it mattered most: form fills. This is how Quantum Omnichannel drives higher quality traffic: narrowing in on the audience most likely to convert.
The digital journey has changed.
It’s no secret that customers are visiting fewer dealerships than ever before. The modern shopper prefers to leverage the internet to be a more educated buyer and only visit the dealership once their decision has been mostly made up on what to buy and where to buy it.
72% of research is spend on brand comparisons.
The road to your dealership is not a straight path.
How do you make sure your brand is front and center in order to maximize new vehicle sales and profit?
Who is the ideal audience for your marketing message?
Which are the most effective channels to deliver those marketing messages?
How do you interpret the performance of your audience across channels?
We analyze overall campaign performance, recommend budget allocations based on your objective, and optimize across platforms to bring the highest value visitors to your website for the lowest cost.
No two campaigns budget allocations are the same. No two campaigns are treated the same. All receive superior results.
Performance Averages across Six Dealerships Campaigns
Month over month daily VDP views
104% increase in daily VDP views over 4 months
Month over month cost per VDP view
54% reduction in cost per VDP views over 4 months