The Right Message to The Right User at The Right Time
Adtaxi’s methodology merges relentless focus with its clients’ real-world understanding of how their customers make purchasing decisions. By anticipating where customers are likely to be online as they proceed through a purchasing decision, Adtaxi clients meet customers at each stage with relevant information: the right message to the right user at the right time – in the right location and on the right device.
We take a data-driven approach to marketing, and reverse-engineer custom digital marketing solutions based on each client’s unique challenges, - Chris Loretto, EVP of Digital
Every business is different, and we take the time to have the right conversations with each potential client to understand their target customers and business objectives.
Real Time Bidding
So how is this done? At Adtaxi we specialize in Real Time Bidding (RTB), and using our proprietary algorithmic optimization process called Magellan. We’re constantly evaluating our bids based on predicted benefit to the campaign.