Consumers are no longer forced to wander around warehouse-like stores to find the perfect sofas for their living rooms or bedroom sets for their kids. Furniture shopping has gone digital.
With the growing success of online furniture sales, it's important for store owners to understand how to market their products online. To help, let's debunk several marketing myths many people believe are true.
Selling furniture online isn't a necessary option.
Consumers love online shopping and their desire doesn't stop with clothes and shoes. Smart shoppers want to research, browse, and buy online, even with large items such as furniture.
The proof is in the sales. Revenue from online furniture sales hovered around $30 billion in 2016, and it's expected to increase to $42.7 billion by 2019, according to Statista.
To compete, furniture stores need an online presence that provides a streamlined virtual shopping experience. Consumers want high-quality photos, detailed descriptions of the product and materials, the ability to save items they like, and a way to interact with staff to get questions answered.
Creative content isn't necessary.
Creative content is absolutely necessary. To attract customers to a fully functioning online furniture store, you have to attract people to your website.
To do so, you need your website to appear in search results. When someone puts the words "new dining room table" into Google, you want your website to land near the top of the list. To make that happen, you need to focus on search engine optimization (SEO).
By publishing creative content including blogs, infographics, and videos, you'll improve your SEO and increase your website traffic.
A responsive website isn't a priority.
By 2018, it's estimated that over a third of the world's population (2.56 billion people) will have smartphones, according to eMarketer. Given the vast number of mobile users, it's 100 percent necessary to have a responsive website that looks great on every device.
Having a mobile-friendly website allows every visitor to check out furniture in a way that's fast and convenient. Without traveling across town to visit two or three furniture stores, consumers can research furniture, compare prices, and make purchases from their mobile phones while sitting in their pajamas at home. Since online furniture sales are rising quickly, it's important for store owners to embrace online marketing opportunities. A qualified marketing company can help furniture stores tap into this growing trend by utilizing digital marketing tactics.