7 Tech Tools Every Marketer Needs to Know

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Today's digital marketers need help on all sides to achieve their goals, and marketing services providers offer that support. In order to reach consumers online more effectively, you'll need the best tools for the best engagement. Fortunately, we've got you covered.

The tech companies below all have tools that can be utilized to refine and improve your marketing strategy. We've skipped a few of the obvious ones, such Google Analytics, because it's likely already entrenched in your marketing toolkit. There are other tools that help streamline a variety of tasks for marketers and increase the effectiveness and return on investment (ROI) of your campaigns.

1. Pardot for B2B Marketing Automation

If your company uses Salesforce, you've likely heard about Pardot, a marketing automation tool for Salesforce users. Pardot can be used to reach clients via social media, email campaigns, or paid marketing. Pardot's email templates are used in mobile responsive campaigns and custom drip campaigns, among others. Pardot is a great way to streamline your marketing efforts and track results from lead generation to client nurturing in one system.

2. Zapier for Automating Connections in Platforms

Zapier helps customers automate and connect apps during the workday. Imagine your workday when you receive an email filled with attachments of ad proofs that must be reviewed. Instead of opening these individually, Zapier performs a number of processes that use trigger actions to shorten your time spent on these tasks. Zapier can detect when emails with vital information come in and automatically transfer the attachment images into Dropbox for easy sharing with your team. If you need to start workflows multiple apps or finish routine tasks automatically, try Zapier for speedy automation.

3. SimilarWeb.com for Tracking Competitors' Site Traffic

SimilarWeb.com is a web software analytics company whose employees help thousands of clients with competitive website analysis. If you're looking for top-line analytics on your competitor's websites, then SimilarWeb is for you. You can view and analyze exactly which sources are generating traffic to your competitor's site. But SimilarWeb does more than that; it analyzes industry data and apps for clients and provides reports that mix marketing stats for export use.

4. Kickbox for Email Verification/List Maintenance

Kickbox is an email technology company that utilizes software products to help customers verify email addresses and prevent fraudulent user information to a company's applications. It verifies that an email address is valid and deliverable. If you're working in a field that needs official email address verification, then use Kickbox in your email platform.

5. Marketo Digital Marketing Automation Software

Marketo has taken marketing automation to new heights in recent years, warranting its market-leading position in digital marketing. Now, with its sale to Adobe for nearly $5 billion, Marketo's tools will be available to many more marketers. Marketo's account-based marketing tech tools and lead management will join with the Adobe Experience cloud tools for a powerhouse B2B-B2C digital marketing engagement experience.  

6. Buffer for Managing Social Posts and Accounts

If you're running several social media accounts across brands, it helps to have tech tools like Buffer to help improve your game. Buffer is an social media management platform used by more than 80,000 companies for managing social media content. The company operates in a crowded vendor space that includes Zoho Social, Sprout Social, and Crowdfire.

Besides its primary task of helping users share content across Facebook, Instagram, Twitter, and other leading social sites, Buffer lets users distribute content from one primary log-in. There is also the ability to create seamless integration with Chrome, WordPress, and other tools to find shareable content.

7. Marchex for Call Analytics

If you're doing any kind of online advertising, from display to mobile, working with Marchex for your call analytics is a no-brainer. The company helps analyze, quantify, and measure the performance of mobile, online, and offline advertising for small to medium-sized businesses, resellers, and advertisers. Marchex helps you identify what's really driving new customers to call? Which ads? Which keywords? When they call, what type of consistency is in place? Marchex ad tech products help you to measure and analyze calls for quality, origination, and how to measure call trends.