How to Use Instagram to Grow Ecommerce Sales | Adtaxi
Call Us

How to Use Instagram to Grow Ecommerce Sales

Ecommerce

Jennifer Flanagan

Feb 14 2019

Instagram sees engagement from over one billion active users every month, offering brands a unique opportunity to interact with potential customers right where they are. Instagram’s visual-heavy platform can be harnessed to boost ecommerce sales driven by social engagement. These five methods can help your business develop an Instagram strategy that increases conversions, drives sales and creates loyal customers. 

Create a Business Account

If your business is still relying on a personal Instagram account to drive ecommerce, it’s your first priority to make the switch to a business account. Instagram’s business accounts have access to advanced features such as Instagram Insights, promoted posts, and the ability to include contact information.

To switch, log in to your Instagram account and go to settings. Tap “Switch to Business Profile.” Here, Instagram will prompt you to connect to your business Facebook page, choose a category for your business, and fill in your contact details. You’ll be able to start running ads and obtaining audience insights immediately.

Curate Your Instagram Aesthetic

Instagram is a visual medium, and it’s important that each image or video shared is artfully crafted individually and displays a cohesive visual theme for your business account.

Drive ecommerce sales by portraying your products in their best light, in ways that appeal to your customers. Curate an artistic vision for your brand by including posts and images that aren’t quite so promotional as well. An aspirational photo or conversational post can encourage customer engagement with the brand.

Tag Products Within the Instagram Post

The ability to tag products within an Instagram post is a major benefit of converting to a business account. With product tagging enabled, your customers have a direct path to purchasing the featured product on your own website or via Facebook’s Catalog.

 To use Instagram Shopping, you must first connect your business profile to a Facebook Catalog. Products that have been added to the Catalog can then be tagged in an Instagram post, up to five per single image or video.

 Research and Target Hashtags

 Similar to keyword targeting for search engine optimization, Instagram hashtags allow your content to appear in searches by potential customers on the platform. Researching these keywords takes a familiar path towards identifying the topics your customers are searching for and targeting trending social media hashtags.

Utilize Instagram Advertising

Instagram offers its business accounts a number of ways to advertise to potential customers. Within the Ads Manager, your business profile can set up, run, and track campaigns using the same targeting tools offered on Facebook.

Instagram ads appear directly in user feeds, either as an Instagram Story, a photo, or a video up to 60 seconds in length. A highly integrated Collection Ad can combine video and images to allow potential customers to browse your product catalog from within their Instagram feeds.

Whether your business invests in Instagram advertising or takes an organic approach to driving traffic, it’s clear consumers enjoy being inspired by brands within their Instagram feeds. You can help your customers complete their purchases by using Instagram’s business account tools for driving ecommerce sales.

Tagged : Ecommerce , Instagram , Social Media

Share on Social Media

Newer Post
Getting Started With Marketing Personalization Older Post
Brand Perception: What It Is, Why It Matters and How to Measure It
Ecommerce and retail brands are always seeking new ways to reach their target audiences with relevant branded content. Connected TV (CTV) has emerged in recent years as an effective medium for extending brand reach to qualified viewers, gathering detailed analytics and insights, and driving cost-effective digital ad campaigns. Today we dive into the reasons ecommerce and retail advertisers need CTV to succeed in today's market, the key challenges these industries face, and CTV strategies every ecommerce and retail brand can quickly implement. Common CTV Challenges Facing Ecommerce and Retail The art of reaching the right user at the right time — and with the right messages — can prove intimidating for brands still transitioning from brick-and-mortar operations to the online marketplace. As more consumers turn to online shopping for its convenience and variety, more brands emerge to obscure the market with virtually endless product offerings, making it difficult to stand apart from the competition. CTV is one solution to this problem, offering brands an opportunity to engage audiences through content they’ve already elected to view. With more eyes on streaming services than ever, it tracks that CTV ad spend continues to outpace projections. Brand marketers should also be prepared to invest in high-quality creative and precise targeting to stand out in a field growing increasingly crowded — CTV isn’t the secret marketing weapon it once was. Creating engaging and relevant video content requires time and resources, which can require significant investment for brands unaccustomed to running video ads online. However, high-quality video content designed for CTV campaigns can easily be repurposed to fit the needs of other channels. Why Ecommerce and Retail Brands Need CTV One of the main benefits of CTV is its ability to reach a highly targeted audience. With CTV, brands can target specific demographics, interests, and behaviors to connect with users matching their ideal customer profile. This degree of specificity is far beyond the capabilities of traditional TV advertising, making CTV a powerful tool for brands in virtually any vertical. CTV campaigns also provide detailed insights into consumer behavior. Brands can track who sees their ads, how long they watch, and whether they’re taking action as a result of the ad’s messaging. This data informs and refines strategies and campaigns for improved results — not just through CTV, but across all channels and platforms. Lastly, CTV is widely considered a cost-effective advertising solution compared to traditional TV advertising. With CTV, brands can reach customers with precision targeting and reduce wasteful ad spend. What Makes a Good CTV Campaign? There are a handful of common traits today’s best-performing brands share when winning over customers with CTV advertising: Invest in high-quality video content. Consumers expect video content that is both engaging and relevant to their interests. Brands that can create a video that resonates with their target audience are likely to see success with CTV advertising. Base CTV targeting and messaging in data. By carefully monitoring ad performance, brands can hone their targeting parameters and creative assets for better results. This data can also be used to identify new opportunities and trends to stay ahead of the competition. Integrate CTV advertising with other marketing channels. Brands that integrate CTV advertising with social media and email marketing can create a more cohesive experience for new customers — and maintain a consistent brand voice throughout their marketing efforts. Partner with an experienced CTV advertising agency. A good agency can provide expertise and guidance on how to create effective CTV campaigns, helping brands maximize their advertising spend and achieve their marketing goals. CTV is quickly becoming an essential advertising tool for ecommerce and retail brands. While CTV may pose some initial challenges to brands new to targeted video or the broader digital ad environment, those that invest in high-quality CTV campaigns and work with experienced partners can generate a healthy ROI. By adopting a proactive approach to CTV advertising, brands position themselves for success in the years ahead.

Ecommerce

Why Ecommerce and Retail Brands Should Be Running CTV

Dec 29 2023

Olivia Hull

Ecommerce

Leverage Data To Drive Revenue & Boost Your Ecomm Business

Dec 14 2022

Sheri Cosgrove

Digital Marketing

4 Holiday Marketing Trends To Use This Season

Nov 29 2022

Dawn Paul

Subscribe to our Newsletter

Sign up with your email address to receive news and updates

Subscribe