No matter your target audience, spring break is an excellent time for brands to get in front of their consumers. With college students spending an estimated $1 billion on spring break every year added to the amount spent by families who take advantage of the time off school for travel, spring break has become a huge marketing opportunity.
For business, you can use this time to boost your brand, attract more followers and promote sales. Here are four tips to get started.
Hold a Spring Break Sale
Regardless of your business, running travel-themed marketing campaigns can entice consumers to try your product or service. Spring break is the ideal time to clear out inventory or offer promotional items to drive more traffic to your website or physical locations. One example of success was a direct marketing campaign by Great Wolf Lodge. They offered a promotional discount to travelers who booked rooms during spring break to increase reservations and attract repeat customers.
Leverage Social Media
Spring break is a great time to host contests, giveaways and live events for your followers. It's also an opportunity to create a campaign centered around themed stories and invite your followers to contribute. This could include videos, photos or written content detailing their adventures with your product, letting everyone in on the fun they're having. Users with the best stories or photos could then win products or services. The authenticity of showing products in use resonates with consumers and creates the feeling that your brand is part of the spring break experience.
Deliver an Experience
Experiential marketing tactics are all about becoming another factor in the fun surrounding spring break. They aren't about making revenue as much as they are geared toward exposing travelers to your brand and letting them interact with it, creating a positive impression to share with friends, coworkers and families. In a recent example, Axe took a two-pronged approach by setting up a tent and games on a popular beach to attract spring breakers, in addition to sponsoring toiletries at popular hotels.
Stamping your presence on a hot spot is not the only way to take advantage of experiential marketing. You could have brand ambassadors hand out samples and free gifts or use your social media strategies to drive traffic to your website with interactive games or events.
Whether it's a party geared toward college kids or a families, sponsoring spring break events can increase brand awareness, provide an opportunity for engagement and help your brand gain traction. Many times this doesn’t require you to be on the site to reap the benefits, but attendees will likely take note of your name on the promotional materials or sponsored activities.
Spring break is a tradition where people of all ages are ready to celebrate the end of winter with some fun in the sun. Use this time to your advantage to get in front of consumers and be part of the action.