Companies are investing big money into personalization as marketers better understand its power. But a tailored user experience extends beyond customized product suggestions. They can include recommendations based on weather, trending items or geography. With so much data available, meeting this demand is becoming easier but getting started can feel overwhelming and resource intensive.
By leveraging your customer information and site activity, you can get more granular with your targeting at all points of the journey. Watch this webinar to learn more about how to start implementing a more personalized consumer experience that will improve your brand presence across platforms to attract new users and retain current customers.