Social media is integrated in our daily lives as we spend increasingly more time scrolling through posts, pictures and videos. With the average adult on social media for over 2 hours a day, it’s a necessity for marketers to be on the various channels where consumers are always on and always sharing.
Marketers know social marketing is imperative to business but many may not be aware that organic social posts just aren’t enough. Paid social media benefits include expanding brand awareness, granular targeting capabilities and most importantly, driving conversions. With nearly two-thirds of small businesses (63%) planning to increase their social media budget in the coming year, it’s important to use those ad dollars strategically to get the most return on your investment.
If you’re feeling overwhelmed, you’re in good company. Only a small percentage (10%) of marketers consider their organizations “experts in social media advertising,” and less than 50% have advanced social strategies and infrastructure.
To help navigate the process, we have compiled a road map to help you identify goals and measure performance. Check out our guide to learn how to get your social strategy started in the right direction.