Most marketers know including social media is a necessity but when it comes down to crafting a strategy, many don’t know where to start. Simply being present on the various platforms isn’t enough. It’s important to understand the intricacies such as creating proper ad units, which platforms engage with the right users at the right place in the journey and most importantly, how to track and measure success.
While all of this can seem overwhelming, breaking down the social media platforms and aligning their capabilities with your campaign goals can make the process more digestible. Thinking outside the box to develop a strategic and creative approach can help your brand achieve social success.
Learn how to how to implement strategies that work and turn online interest into conversions.