DENVER (October 17, 2018)—Hear, hear! Adtaxi—one of the nation’s fastest-growing digital marketing agencies—is the winner of this year’s Digiday Worklife Award in the category of “Most Passionate Employees at an Agency.” Presented annually, the Digiday Worklife Awards recognize media and marketing’s top employers as well as the values and cultural initiatives that make them unique.
The “Most Passionate Employees” distinction is awarded to the organization whose employees clearly demonstrate a unified passion for the company’s mission and values. Adtaxi is differentiated within the digital landscape by its innovative culture and ongoing employee learning opportunities. The agency focuses heavily on cultivating an environment that facilitates creativity and allows employees the freedom and space to present new ideas that will drive improvement. Employees are continuously educated to hone their talents, foster their confidence and autonomy, which in turn translates to stronger client relationships, company growth and technological advancement.
Reflecting the company’s longstanding emphasis on skills development, Adtaxi launched a companywide initiative in 2016 to encourage employees to gain individual Google certifications. This allowed for deeper, more meaningful and well-informed conversations with clients. In addition, Adtaxi introduced a “Lunch and Learn” program, which provides monthly educational sessions led by an employee to share tips, best practices and key insights surrounding a topic relevant to the industry. Previous sessions have covered everything from Google Analytics to marketing automation. “Lunch and Learns” allow employees to expand their knowledge base and enable the presenter to showcase their expertise in front of peers.
“You can’t teach passion—it is the most valuable asset that an employee can have. We are so grateful for this honor—and for our ‘passionate’ colleagues, who make Adtaxi the creative, cutting-edge and disruptive agency that it is today. Over the years, our success has been driven by a talented, forward-thinking and inventive group of individuals on a shared mission to solve key industry problems through innovation,” said Chris Loretto, Executive Vice President of Adtaxi. “It was an employee who created our search pacing and optimization tool and who devised our new optimization platform, Quantum. We understand the value of listening to the ideas of team members at all levels, and being selected for this award inspires us to continue investing in our talent and empowering them to stay curious while pushing the boundaries of what’s possible in our ever-evolving, technology-driven world.”
Winners will be honored at the Digiday Awards gala on November 14, 2018 at The Lighthouse at Pier Sixty in NYC.
Founded in 2010 within Digital First Media, Adtaxi made its mark in programmatic advertising before expanding into search, social, email and native. Over time, Adtaxi has refined and perfected its conversions-based approach, which became the foundation of the Quantum optimization technology, which originally launched in 2015. Leveraging the power of machine learning, Quantum’s innovative algorithm drives omnichannel optimizations across channels to maximize performance and deliver superior value for advertisers. Adtaxi functions as a true partner with its clients, acting as a single point of contact and support through multi-platform campaign cycles. Find Adtaxi on Twitter, LinkedIn and Facebook.