Awards

Adtaxi Takes Home Top Digiday Worklife Award for Most Passionate Employees

DENVER (October 17, 2018)—Hear, hear! Adtaxi—one of the nation’s fastest-growing digital marketing agencies—is the winner of this year’s Digiday Worklife Award in the category of “Most Passionate Employees at an Agency.” Presented annually, the Digiday Worklife Awards recognize media and marketing’s top employers as well as the values and cultural initiatives that make them unique.

The “Most Passionate Employees” distinction is awarded to the organization whose employees clearly demonstrate a unified passion for the company’s mission and values. Adtaxi is differentiated within the digital landscape by its innovative culture and ongoing employee learning opportunities. The agency focuses heavily on cultivating an environment that facilitates creativity and allows employees the freedom and space to present new ideas that will drive improvement. Employees are continuously educated to hone their talents, foster their confidence and autonomy, which in turn translates to stronger client relationships, company growth and technological advancement.

Reflecting the company’s longstanding emphasis on skills development, Adtaxi launched a companywide initiative in 2016 to encourage employees to gain individual Google certifications. This allowed for deeper, more meaningful and well-informed conversations with clients. In addition, Adtaxi introduced a “Lunch and Learn” program, which provides monthly educational sessions led by an employee to share tips, best practices and key insights surrounding a topic relevant to the industry. Previous sessions have covered everything from Google Analytics to marketing automation. “Lunch and Learns” allow employees to expand their knowledge base and enable the presenter to showcase their expertise in front of peers.

“You can’t teach passion—it is the most valuable asset that an employee can have. We are so grateful for this honor—and for our ‘passionate’ colleagues, who make Adtaxi the creative, cutting-edge and disruptive agency that it is today. Over the years, our success has been driven by a talented, forward-thinking and inventive group of individuals on a shared mission to solve key industry problems through innovation,” said Chris Loretto, Executive Vice President of Adtaxi. “It was an employee who created our search pacing and optimization tool and who devised our new optimization platform, Quantum. We understand the value of listening to the ideas of team members at all levels, and being selected for this award inspires us to continue investing in our talent and empowering them to stay curious while pushing the boundaries of what’s possible in our ever-evolving, technology-driven world.”

Winners will be honored at the Digiday Awards gala on November 14, 2018 at The Lighthouse at Pier Sixty in NYC.

About Adtaxi
Founded in 2010 within Digital First Media, Adtaxi made its mark in programmatic advertising before expanding into search, social, email and native. Over time, Adtaxi has refined and perfected its conversions-based approach, which became the foundation of the Quantum optimization technology, which originally launched in 2015. Leveraging the power of machine learning, Quantum’s innovative algorithm drives omnichannel optimizations across channels to maximize performance and deliver superior value for advertisers. Adtaxi functions as a true partner with its clients, acting as a single point of contact and support through multi-platform campaign cycles. Find Adtaxi on TwitterLinkedIn and Facebook.

ADTAXI NAMED SEARCH ENGINE LAND 2017 AWARDS FINALIST

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We are thrilled to announce that Search Engine Land recently included Adtaxi amongst the shortlist of nominees in the 2017 Landy Awards, selected from nearly 300 submissions from leading digital agencies, in-house marketing teams and individuals around the world.We were named one of the finalists for the following Best Retail Search Marketing Initiative – SEM, recognizing successful and innovative campaigns utilizing best practices for paid search advertising in the retail/e-commerce industry.

The Search Engine Land editorial staff and contributors are the primary judges for the campaign focused categories, while industry luminaries and independent partners serve as guest judges for the individual, agency and in-house team awards categories.

Michelle Robbins, the SVP of Content and Editor-in-Chief of Search Engine Land, was incredibly impressed by the depth and scope of entries in this year’s competition. “As a first time judge, having the opportunity to pull back the curtain and examine the campaigns executed by some of the top search marketers in the industry was inspiring. The work done, creativity expressed, and results achieved demonstrate what a truly talented community it is that we serve.”

“It’s an honor to be counted amongst some of the best search marketers the industry who are every day working to create and execute innovative solutions for advertisers,” said Chris Loretto, Executive Vice President of Adtaxi. “It’s exciting to showcase our expertise within search for the Retail industry and this recognition only energizes us to forge further ahead.”

Winners will be announced during an evening awards ceremony and celebratory gala held on October 25, 2017 in New York City. The gala takes place during the week of Search Engine Land’s annual SMX Conference, where the search industry gathers for continuing education on best practices in SEO and search advertising.

Adtaxi Takes Home Third Place at INMA Global Media Awards

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FOR IMMEDIATE RELEASEContact: Kari Arneson 646-695-7042 kari@rosengrouppr.com

—Agency Recognized in ‘Best Marketing Solution for an Advertising Client’ Category—

DENVER (June 2, 2017) – Adtaxi, a leading and innovative digital marketing agency, won the third-place spot in the “Best Marketing Solution for an Advertising Client” category at the International News Media Association (INMA) Global Media Awards on May 23 at the awards dinner, held in New York. The Global Media Awards competition received 655 entries from 196 media companies, spanning across 36 countries around the world.

Adtaxi showcased Magellan, their proprietary optimization platform, as their submission. Magellan—which finds efficiencies in the bidding process in order to maximize marketers’ budgets dynamically across their digital campaigns—was created to help advertisers drive conversions over clicks and lower the cost of those conversions over time. Becoming a finalist at the INMA Global Media Awards shines a light on Adtaxi’s creative growth initiatives, their innovation in audience and brand development, along with their ability to maximize revenue potential for clients.

“It’s an honor to be counted amongst these great leaders of the industry who are every day working to create more innovative solutions for advertisers,” said Chris Loretto, Executive Vice President of Adtaxi. “This has been an exciting opportunity to showcase Magellan’s cutting-edge technology and the recognition it has received only energizes us to forge further ahead.”

“At Adtaxi, we believe the increasing recognition that Magellan, and our company as a whole, receives show our strength and potential as one of the nation’s leading digital marketing agencies. We hope to continue to grow and be at the forefront of cutting-edge technology and innovative digital marketing strategies,” added Loretto.

In addition to winning third place in the “Best Marketing Solution for an Advertising Client” category at the INMA Global Media Awards, Adtaxi earned the 2016 Google Channel Sales Innovator Award. This award also recognized the impressive, leading edge technology in Adtaxi’s Magellan optimization tool.

About Adtaxi Founded in 2010 within Digital First Media, Adtaxi made its mark in programmatic advertising before expanding into search, social, email and native. Over time, Adtaxi has refined and perfected its conversions-based approach, which became the foundation of the Magellan optimization technology launched in 2015. Adtaxi functions as a true partner with its clients, acting as a single point of contact and support through multi-platform campaign cycles. Find Adtaxi on Twitter, LinkedIn and Facebook.

Adtaxi is an INMA Global Media Award Finalist

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We're super excited to have been selected as one of the finalists for the International News Media Association's (INMA) Global Media Awards that reward innovation in audience, revenue, and brand development. There were 115 finalists chosen from 655 entries across 36 countries. The winners will be announced on Tuesday, May 23, at the Global Media Awards Dinner in New York.

We submitted for the 'Best Marketing Solution for an Advertising Client' category showcasing how Magellan, our proprietary optimization platform, has proven to help advertisers drive conversions and lower the cost of those conversions over time. You can check out our entry here.