Culture

From inspiration to innovation, here's how Adtaxi and local tech leaders fuel creativity

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We were honored to be featured in a recent article highlighting how leaders in the tech space are continuing to innovate to keep a competitive edge. Our Vice President of Operations Doug Gesiorski shared how ideas can be expanded through interdepartmental collaboration. With 2,600 monthly campaigns, the operations team stays ahead of the game through strong cross-team collaboration, communication, and a great incentive program. Read the full article from Built in Colorado to learn has creativity helped the team overcome challenges, accomplish awesome things, and much more.

 

 

Adtaxi's Innovation and Initiatives

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Over the last 20 years or so, company culture has become a dominant talking point among businesses, entrepreneurs, and workers. It’s also become increasingly important as more businesses realize a strong company culture helps build identity, enhance your brand, and attract and retain top-tier talent. Adtaxi understands that company culture is all about its core values. Coupled with the company’s continual drive for innovation, its culture and initiative make it a unique – and wonderful – place to work. Just ask its employees!

A Welcoming Culture

“At Adtaxi, our guiding principles shape our collaborative and innovative company culture,” as one person notes. “Adtaxi’s advancements are made possible due to our company culture that is welcoming, collaborative, and pushing to be more innovative each day. From Adtaxi’s beginnings in 2010 to its position as one of the most innovative marketing agencies in the country -- the company has undergone quite a transformation.”

And that starts at the leadership level. The company builds a strong foundation for its positive culture by fostering a strong commitment to teamwork, an element that’s so crucial to its success as a company and within the small groups that work within it.

A Client-Centered Approach

At the heart of what makes the company so special is its commitment to its clients. The company knows that digital moves fast, and that’s what pushes it to find new solutions that drive their clients’ success with holistic, multi-channel approaches. As one employee says, “We strive to build strong, long-term partnerships built on transparency, trust, and most importantly, performance, and our clients’ goals are at the center of our operation.” 

A Passion for Innovation

From the top down, everyone strives to create cutting-edge technology. That’s a huge part of what everyone loves about working here. “Staying ahead of the curve is in our DNA,” as another employee says. After all, everyone is aware of technology’s pace, and how quickly the solutions they innovate could become outdated and surpassed by the next big thing. That’s why leadership encourages everyone at Adtaxi to continue working to find a better way and to “focus on how they can move the needle beyond just standard best practices.”

A ‘Quantum’ Leap

Need more proof that innovation is part of what makes this such as great place to work? Consider how our award-winning search pacing technology was born. As one employee explains, “Our team created our award-winning platform out of necessity. After testing a number of third party pacing tools, we were unable to find one efficient enough to meet our needs. So we decided to build our own.”

And from our unique approach to conversion-based campaign management evolved Quantum, Adtaxi’s newest game-changing tool evolved. Now, our clients can harness the benefits of machine learning and omnichannel optimizations for a unique approach that treats every business to targeted strategies designed to increase conversions.

This one innovation is changing everything. Quantum is disrupting the advertising landscape with its powerful algorithm that starts by analyzing campaign performance before recommending budget allocations that best meet the objectives of the campaign. Then, it optimizes to give advertisers the highest value for the lowest cost. It’s so effective that Adtaxi clients see increases in everything from form leads to digital conversions. 

From using scripts to make sure campaigns are running smoothly to innovating award-winning technology to building a company culture that values it employees and encourages constant learning and teamwork, it’s clear that Adtaxi is a unique place to work. As one person notes, “Our company was founded on technology, and the tools we have at our disposal will always be at the heart of our business, promoting our core values, and contributing to our successful work environment and achievements.”

Why Do Employees Love Working for Adtaxi?

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Adtaxi is all about optimization, innovation, and creating a thriving business that puts clients first while valuing the people working to meet those goals. Clients love that the company helps them solve complex challenges with solutions that drive their success. But what do Adtaxi's employees love about the company? It turns out there's a lot to love, including the following five reasons employees enjoy working here.

Forward-Thinking Vision

Ask employees, and you're likely to hear things like, "Very innovative and forward thinking. Seems to always consider how major structural changes are going to affect the employees, and tries to take steps to ensure they are positive." After all, the heart of Adtaxi's guiding principles is the company's drive to help its clients create meaningful results using the latest digital technology. It understands that digital moves fast. That's what keeps Adtaxi creating solutions like Quantum, a proprietary platform that integrates machine learning and human expertise for the ultimate in campaign optimization.

Employees Have a Voice

Adtaxi "has an entrepreneurial spirit that allows employees to be the same way. If you have the drive, desire, and passion to make yourself and the company better, [it provides] an environment to do so," notes one employee. "It is also exciting to be big enough to have scale that impacts many, but still small and nimble enough to change quickly." As part of the company's vision, employees can provide feedback to executive-level leadership, creating an open, transparent environment that allows everyone who works there to feel that he or she is important and valued.  

An Amazing Company Culture

Flexibility and a collaborative environment makes for a great place to work. But Adtaxi takes company culture to a new level with paid time off and work-from-home opportunities that support a healthy work/life balance. As one employee says, Adtaxi has an "incredible culture, very hands on. No one is breathing down your neck and micromanaging every little thing you do. Huge flexibility with the work and optimizations we're allowed to do as campaign managers for our accounts, and great employees that I see as friends and peers rather than just coworkers."

Employees also enjoy in-office perks such as massages and food, as well as out-of-office perks like tickets to sporting events. Another employee notes Adtaxi has "good relationships with Google and Bing, resulting in direct training from them, free swag, and trips to Google/Bing HQ if the employee is interested."

The Cutting Edge of Digital

Adtaxi understands how quickly technology evolves. That's why it has created a climate of innovation to stay on the cutting edge of digital, and at the forefront of adtech. "Advanced technology is applied to solve the problems of customers," says one employee. "Employees are supported through ongoing training to enhance their knowledge and skills, empowering them to remain competitive in the marketplace."

Efficiency and Quality Are Priorities

One of the company's goals is to become a thought leader in the industry. It understands that innovating and valuing employees are important steps, while also placing emphasis on quality results and efficient processes. "Our in-house product team develops tools for us to improve our efficiency and quality," states an Adtaxi employee. "We have a good culture due to free food and extracurricular activities, and we hire people who are ambitious and have a good attitude."

Discover more about Adtaxi's core values and the difference it's making in digital marketing. Visit Adtaxi.com today.