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Three Ways Search Engine Marketing Helps Ecommerce Retailers 


Would you like to learn how to increase conversion rates and search engine visibility by taking advantage of a ready-to-buy audience? What if you learned how successful ecommerce retailers use this same tactic?

Better still, what if you could leverage this tactic to attract high-quality traffic and brand exposure to your online and local retail stores and earn more customers?

If standing out in the search engine crowd is a priority, it pays to take a closer look at how search engine marketing helps ecommerce retailers capitalize on digital sales channels.

SEM is King in Visibility

Ecommerce sales are growing. With eight-in-ten Americans shopping online, retailers can mastermind strategic and targeted efforts both online and off. To start, create a search engine marketing plan (aka SEM) to maintain control over how your retail business presents itself to customers.

As an ecommerce retailer, your website should serve as a powerful tool to convert shoppers into customers. A solid SEM strategy ensures customers can find your site, learn about your products, get what they’d like to buy, use the shopping cart, and complete their purchase effortlessly.

SEM strategy can be challenging to master, so it isn’t a task to take on independently. Retailers can accomplish more with strategic partners. Employing  search partners with expertise in Google Partners, Adwords, Analytics, and Bing Partners is a foolproof plan for ecommerce marketing success. Search partners provide expanded reach with ads and profitable campaigns on multiple channels for the greatest ROI.

With the right ecommerce strategy, marketing coordination, and specialty experts, your internet retail business can increase website traffic and drive the results it needs to grow.

SEM and Google Shopping Converts

In the past year alone, more emphasis was placed on one marketing solution in particular — Google Shopping. Ecommerce retailers find this campaign strategy a popular choice when it comes to increasing customer conversions.

This platform consists of product listing ads. They usually appear at the top center or top right of results when people search for a product. The key to success with this strategy is to show up in the right searches to score in SEM clickthrough rates.

To run Google Shopping Ads, ecommerce retailers need Google Adwords and Google Merchant accounts. Shopping campaigns are maintained with Google Adwords, the primary place where daily budgets, bids, and ad and product group details live.

Google Merchant is the source of data feeds, which is a collection of information about your product inventory. Google uses this feed to create your product ads, keyword queries and more. The features are many and certainly a worthwhile investment.

Paid search results are 1.5 times more likely to convert click-throughs from search engine results, so they play a key role in turning visitors into paying customers. As with most digital marketing, a fully-optimized Google Shopping campaign is more likely to return higher conversions and sales.

SEM Clicks with Mobile

With click rates improving for paid search, this is the right time for ecommerce retailers to invest in search engine marketing. Mobile search is also on the rise. The web is constantly evolving and new developments emerge daily. To stay in the game, online retailers need to meet customer expectations and offer a pleasant buying experience.

An optimized website is no longer an option, it’s a necessity. Especially if your retail business wants to attract and retain customers. Don’t run the risk of losing impatient and frustrated site visitors to competitors.

The importance of mobile is rapidly changing paid search but in a positive way. More searches are done on mobile devices than desktop computers now. What’s more, online shoppers are responding to the ads they see. Improving the quality of your site optimization increases the chances of potential customers interacting with your display ads, visiting your ecommerce store, and making a purchase.

There is so much more to a search engine marketing strategy than optimization, pay per click advertising, and coordinating digital ads. It’s the customer experience that can make or break your marketing efforts.

To convert more of your ecommerce marketing investment to sales and improve customer click-through ratios, create SEM strategies with professional campaigns to make search engine placement an integral part of your retail marketing strategy.