ecommerce

Insta-Game Changer

Today Instagram announced the long awaited confirmation of the beta rollout of Checkout on Instagram. There’s been rumbling in the industry for months about Instagram’s desire to push in-app ecommerce sales and it’s finally becoming a reality.  A select list of top brand partners will now allow users to shop right in the app. This tactic is a win for everyone involved and has been much sought after.  Providing in-app checkout is a great way for brands to encourage shopping with the ability to customize content based on user profiles. It also allows Instagram users to keep scrolling longer, eliminating the need to leave the platform for additional product information or purchases.  But most importantly, it provides a more personalized experience for the users while simplifying the shopping experience.

So how does it work?  The new checkout option will be an extension of the existing shopping tags already in place and will now include a “Checkout on Instagram” button in the post,  allowing for purchase completion within the platform. User information will be securely stored on Instagram to make future purchases for any participating brands that much easier.  Although this is only being extended to select brands while in beta, it’s definitely a play to become more competitive in the ecommerce space while leveraging the growing audience already in place.

The continued push for social ecommerce has the potential to be a big revenue driver for both Instagram and businesses.  With Instagram users expected to reach 113.3 million US users in 2019, according to eMarketer, it only makes sense to provide in-app conveniences to users which keep them engaged.  Since Instagram is personalized according to your interests, retailers have access to detailed user data that gives them significant advantages in what products or services they promote and to which audiences turning casual viewers into loyal brand shoppers.

Integrating social and ecommerce is the match we’ve been longing for.  In a market where consumers expect personalization at every interaction and have been conditioned for immediate gratification in their online experience, this pairing is sure to resonate with users.  

How to Use Instagram to Grow Ecommerce Sales

Instagram sees engagement from over one billion active users every month, offering brands a unique opportunity to interact with potential customers right where they are. Instagram's visual-heavy platform can be harnessed to boost ecommerce sales driven by social engagement. These five methods can help your business develop an Instagram strategy that increases conversions, drives sales and creates loyal customers. 

Create a Business Account

If your business is still relying on a personal Instagram account to drive ecommerce, it's your first priority to make the switch to a business account. Instagram's business accounts have access to advanced features such as Instagram Insights, promoted posts, and the ability to include contact information.

To switch, log in to your Instagram account and go to settings. Tap “Switch to Business Profile.” Here, Instagram will prompt you to connect to your business Facebook page, choose a category for your business, and fill in your contact details. You'll be able to start running ads and obtaining audience insights immediately.

Curate Your Instagram Aesthetic

Instagram is a visual medium, and it's important that each image or video shared is artfully crafted individually and displays a cohesive visual theme for your business account.

Drive ecommerce sales by portraying your products in their best light, in ways that appeal to your customers. Curate an artistic vision for your brand by including posts and images that aren't quite so promotional as well. An aspirational photo or conversational post can encourage customer engagement with the brand.

Tag Products Within the Instagram Post

The ability to tag products within an Instagram post is a major benefit of converting to a business account. With product tagging enabled, your customers have a direct path to purchasing the featured product on your own website or via Facebook's Catalog.

 To use Instagram Shopping, you must first connect your business profile to a Facebook Catalog. Products that have been added to the Catalog can then be tagged in an Instagram post, up to five per single image or video.

 Research and Target Hashtags

 Similar to keyword targeting for search engine optimization, Instagram hashtags allow your content to appear in searches by potential customers on the platform. Researching these keywords takes a familiar path towards identifying the topics your customers are searching for and targeting trending social media hashtags.

Utilize Instagram Advertising

Instagram offers its business accounts a number of ways to advertise to potential customers. Within the Ads Manager, your business profile can set up, run, and track campaigns using the same targeting tools offered on Facebook.

Instagram ads appear directly in user feeds, either as an Instagram Story, a photo, or a video up to 60 seconds in length. A highly integrated Collection Ad can combine video and images to allow potential customers to browse your product catalog from within their Instagram feeds.

Whether your business invests in Instagram advertising or takes an organic approach to driving traffic, it's clear consumers enjoy being inspired by brands within their Instagram feeds. You can help your customers complete their purchases by using Instagram's business account tools for driving ecommerce sales.

3 Ways to Promote Your Business Using the New Year's Holiday

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During the holidays, consumers have the spending spirit. Americans' holiday spending in November and December (excluding automobiles, gasoline and restaurants) has risen between 4.3 percent and 4.8 percent in 2017, for a total change of between $717.45 billion and $720.89 billion. The forecast, according to the National Retail Federation, compares with an average annual increase of 3.9 percent over the past 5 years.

To capitalize on the expected spending frenzy this holiday season, you should consider these three ways to promote your business during New Year's: 

1. Position products as "resolution solutions."

A new year means a fresh start. As a result, many Americans make resolutions as a way to improve their lives or reach new goals.

While up to 40 percent of Americans make resolutions, just 8 percent actually keep them, according to the Huffington Post. Why not help more people achieve their goals this year? Market your product as a tool that helps people keep their resolutions.

Your product or service might help people lose weight, improve time management, or limit stress. Think of ways your company can sell ''resolution solutions'' during the new year. 

2. Have a "fresh start" sale.

 As a new year rolls in, many people have an ''out with the old, in with the new'' mentality. You can capitalize on this concept by hosting a ''fresh start'' sale. Maybe you're looking to bring in new products and need to clear out some of your old inventory. New Year's is the perfect time to do it.

Promote your sale on social media, hang in-store banners, and create postcards you can add to shopping bags as a reminder.

3. Create content that helps people start new habits.

Since consumers are looking to learn something new or focus on improving certain habits, you can create content surrounding that idea while subtly promoting your product or service. 

Content marketing is big right now. It costs 62 percent less than traditional marketing and generates three times more leads.

A company selling cookware, for example, might offer online cooking classes to help people learn something new. An investment company might create an eBook that offers wise investment tips for the coming year.

By using these three promotional ideas, you'll start your new year strong. Even hosting an impromptu New Year's sale or an online flash sale promoted via email can give your company a financial boost heading into 2019. 

Here's How to Get Your Digital Marketing Holiday Ready

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Holiday season is upon us, and in digital marketing circles, it’s seen as the busiest and most competitive time of the year for marketers.  Now is the time to make sure all your planning and implementation strategies for holiday marketing are in sync and locked down.  

Here are some of the ways to make sure you're fully prepared for the 2018 holiday marketing season.   

Are You Using the 45-Day Rule Strategy?

If you've got content marketing as a key driver, then you need to know about the 45-day rule. Essentially, this rule states that an online business must look ahead and intentionally plan its web and social content 45 days ahead of important activities and promotions to drive user activity and search traffic. If you get your content posted later, it can hurt your overall search traffic. Adding your content two weeks before a significant event might result in only 25 to 50 percent of the traffic needed on your site. Think more long-term to 45 days, and you might achieve up to 90 percent of your intended traffic.  

Determine the Right Channels for Your Focus  

Choosing the right marketing channels for your product or service is something you've likely been thinking about for a while – make sure that you have determined the right course of action by reviewing and analyzing past performance and incorporating into your overall strategy. It starts with your product, its uses, its benefits, and how it impacts your target audience. Are you selling to consumers or businesses? How do you reach this target audience? On which channels are they receptive to your product?  

Create a Detailed Schedule of Campaign Activities

By now, your marketing team will have put together the range of your planned activities, including the timeline/schedule of promotions, in-store rollouts, online advertising campaigns, and other activities. This schedule must be detailed and exact. Your public relations team must be in sync with your product team, your customer success team, and other entities in the organization.

 

Developing Holiday-Specific Landing Pages

Your web development team should be offering frames for landing pages by early November. It should have already noted which year-round landing pages achieve high ROI so you can use that information as a jumping off point for your holiday landing pages. Some tips include:

●      Make sure your landing pages are optimized for mobile.

●      Make sure your page loading speed is high.

●      Use graphics to tell your story; make them high impact.

●      Use a strong, clear CTA; offer a premium to gain more attention.

●      Measure the journey of page visitors and follow up with retargeting efforts.  

Start to Build a Larger Retargeting Pool for November/December

The holiday season brings marketers a great opportunity to broaden reach and audience targets with retargeting. Your brand might be targeting a certain audience most of the year, but now you can retarget to others with a gift option. For instance, if you market golf clubs to mostly dedicated golfers for most of the year, you might be able to expand that with retargeted ad efforts to a broader audience that may include non-golfers who are comparison shopping for the golfer in their life.

Even though your company is putting its efforts into holiday season selling, remember that customers will look to your product or service during the following year too. So make that important first impression count.

Don't be afraid to increase your frequency of emails or social posts about special holiday sales during these weeks. By now, most customers are more engaged with your promotions and might actually be looking for your promotions.  

Lastly, track your results, define your success measurements, and keep a log of how your efforts are working for this year in order to replicate the same for next year or switch the offerings.

Leverage Google Shopping to Drive Holiday Results

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Ask anyone how Google Shopping has performed in 2018, and you're likely to hear how it is dominating the retail search marketing arena. Combining Google shopping with your current digital strategy can only enhance performance in sales. With consumers spending over $19.6 billion online during the five-day period from Thanksgiving to Cyber Monday in 2017, now is the time to prepare your campaign strategy for this year’s shopping season. 

How can you leverage Google Shopping? Check out a few tips to increase efficiency, gain user engagement, and boost conversions on your Google Shopping holiday campaigns.

Set Your Budget and Key Performance Indicators Early

Before doing anything else, Google recommends reviewing historic holiday campaigns and evaluating campaign performance and necessary budget adjustments. Note any days where your click share decreased but retail query volume increased, and budget more for those days to avoid missing potential customers. Flexibility in budgeting can help your campaign survive the fluctuations in holiday shopping.

Prep Your Feed

It also helps to take some time before heading into the holiday shopping season to make sure your product feeds are looking good. Get those product photos on point, upload promotions, and fill out product attributes with as much information as possible to minimize disapprovals from the outset. Also, enable Content API, automated item updates, and automated feed deliver to keep your product pricing and availability fresh.

Plan Promotions

Holiday shoppers love getting good deals, and many shoppers are swayed to make purchases based on the promotions available. Make use of merchant promotions to highlight your special offers and to schedule price changes ahead of time. Giving shoppers plenty of special deals during the holidays can boost the amount of clicks you get and ultimately drive your conversion rate.

Don't Overlook the Omnichannel Approach

Mobile remains king when it comes to retail at any time of year. In fact, Google tells its users to "double down on mobile shopping" because of the importance of maintaining visibility on mobile devices. We think it's critical to create a seamless experience over multiple platforms. After all, omnichannel marketing using innovative tools such Adtaxi's Quantum is essential for giving consumers the experience they expect and maximizing performance during the holiday shopping season and beyond.

6 Ways Advertisers Can Prepare for the 2018 Holiday Season

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The winter holidays will be here before you know it. That means it's not too early for advertisers to get their holiday campaign planning started.

1. Perfect Your Holiday Strategy

Developing a campaign strategy means determining the best way to promote your brand through the holiday season. Much of the focus is usually on the big holiday shopping days that fall just after Thanksgiving in late November: Black Friday and Cyber Monday.

Thanksgiving, Christmas, Hanukkah, and New Year's Eve can also be vital to advertising success, as each holiday has its own competitive advantage. Once you determine which holiday(s) are ideal for your advertising campaign, it's easier to put your plan into motion.

2. Create Holiday-themed Promotions

Talking to others gets your creative juices flowing so you can prepare holiday-themed promotions that can be implemented when the time comes.

One effective promotion may be offers centered around your campaign theme, such as discounts on some of your bestselling items. Offers can also come in the form of content specifically created for holiday use. For example, gift guides give shoppers inspiration. A few ideas include:

●      $15 holiday treats for coffee enthusiasts

●      5 gifts Mom/Dad will love for $50 or less

●      3 must-have gifts for kids for $25 or less

3. Look at Other Sales Opportunities

Not every holiday campaign is exclusive to Christmas. There are other shopping days tied to the holidays that deserve promotional attention, too.

Small Business Saturday is the day after Black Friday and two days after Thanksgiving. On this day, people are encouraged to show support for local businesses in their area. This is a prime opportunity for advertisers to offer shoppers big deals. According to a survey from American Express, which promotes Small Business Saturday, and the National Federation of Independent Business, 108 million shoppers spent $12.9 billion on Small Business Saturday in November 2017.

Another promotional opportunity for online retailers is Green Monday, which falls on the second Monday of December.  Back in 2007, eBay noticed that was one of its best days for online sales, so a "holiday" was born.

Finally, there's Free Shipping Day, an annual one-day event held in mid-December and targeted towards procrastinating shoppers who have to get their presents shipped quickly. This promotional holiday provides consumers with a way to buy a lot and save big on shipping charges, with a guaranteed delivery by Christmas Eve.

4. Prepare a Marketing Calendar

With every marketing plan comes countless hours of research, refinement of tactics, creating a message, and cost analysis. What's next? A marketing calendar. A blueprint for the campaign launch process, a marketing calendar guides each stage, from initial planning to the precise time to increase online ad spending.

One thing you can do in advance is run organic campaigns on a platform such as Facebook Ads. Starting now gives you a head start to evaluate your audience to see what's trending, the content they're responding to, and the offers you think might be of interest to them.

When it comes to Facebook Ads, monitor ad performance regularly and make sure to follow Facebook's troubleshooting guide if there are problems. If your ads aren't getting results from consumers, you'll want to have time to rebound. But remember, according to a 2016 survey, 40 percent of U.S. consumers start their holiday shopping by Halloween.

5. Deploy a Social Media Strategy

Once you have your plan in place, it's time to get active on social media to get in front of the right audience before the winter holidays. Your marketing calendar comes back into play here. Think about what types of content you need to produce during the holiday season. Should you provide blog posts? eBooks? Be selective in your focus, because overwhelming your audience with holiday-related advertising to get them in the shopping mood doesn't cut it.

Your audience is likely to gravitate towards content that makes a difference in how they live or helps them narrow their holiday wish list. Engage with your audience and find out what it wants.

Get people talking, sharing, liking, and eventually buying. Have some fun. Ask your audience to share memorable moments with photos and the stories that go along with them. Branded hashtags for use on Instagram or Twitter keeps the conversation going.

Choose content guaranteed to solicit positive responses and then schedule publications for November through December. Don't forget to monitor all social media accounts, as performance is paramount to campaign success. Also, social monitoring helps track keywords to better respond to those commonly used during the holidays.

6. Review Previous Performances

Analyze which campaigns worked well in past years and determine what made them work. Like life itself, marketing trends change. You may have to dig through archives of data to find out which campaigns worked, which didn't, and which platforms affected visibility and reach.

Review past reports and use social media marketing tools and analytics to make prudent budgeting decisions. This will help to determine where your resources are best used for the upcoming holiday season.

Successful holiday campaigns are all about preparation. Be clear about what you want to offer and use the right approach to draw shoppers online and into your stores.

Ask and Receive: 5 Ways Smart Speakers Are Shifting Shopping Experiences

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Smart speakers — those voice-activated digital assistants in your home or office — are changing the way people interact with news and information and how they buy goods and services. Launched within the past few years, these devices from Amazon, Apple, and Google have outgrown their early "fad' status, and have made a dramatic impact on consumers' lives.

Gone are the days of writing date reminders on your kitchen calendar or jotting down reminders on Post-It notes affixed to your computer screen. Now, notes Google, nearly three-quarters (72 percent) of smart speaker owners make their digital assistants part of their daily routine. Last year, users directed their voice devices to check weather and commuting routes, sports scores, and news updates while streaming music and radio. Now, increasing numbers of people are using voice devices to make online purchases with their Amazon, Google, or Apple-connected accounts.

Transforming Consumer Shopping Habits

A recent study from shopping analytics firm Narvar found that 42 percent of voice device owners use voice devices to make purchases — that's a big jump from the 29 percent of smart speaker owners from six months ago. The increase is due to more routine usage and familiarity of the voice-activated devices. As a way of comparison, do you remember when consumers were skittish to place shopping orders online over the internet? As usage increased and security measures got better, online shopping took off in numbers and sales. Expect the same here.  

You can now plug in a Google Home device, click over to Walmart Voice Shopping and make purchases directly using voice commands. If you use Amazon Echo, you can ask Alexa to update your grocery shopping list as you remember needed items.

More consumers are using voice-activated devices, and more marketers are creating new opportunities on the platform. It's time to see what early impact is forming around shopping patterns via voice devices.

Let's look at five ways voice-activated assistants are shifting our shopping experiences.

People are spending more time with voice-activated shopping experiences. A March 2018 study by OC&C Strategy Consultants found smart speaker devices have become more common in family homes, and usage is more prevalent. Accordingly, purchases made through voice-activated devices will rise sharply, and may hit $40 billion in sales by 2022. This increased time by consumers using voice-activated shopping will likely result in less time engaging with our mobile phones and the web via desktop, tablets, and laptops.

More people are creating lists to do their voice shopping. Amazon Echo users can now create lists for anything. "Alexa, create a list" is all it takes to create lists for such things as important family dates, school project tasks, grocery shopping lists, holiday shopping lists, or similar lists. Using voice devices to create shopping lists can also help later for certain product discovery.

There's no visual branding with voice shopping. It's an audio play. Shoppers have far fewer opportunities to interact with visual branding when shopping by voice. In fact, the visual aspect is almost completely missing from the voice shopping experience. Will this harm sales that rely on visual allure? Can it help generic items that are well known by name?

There is less product variety offered via voice shopping. A recent Google Home survey showed that more than half (52 percent) of voice-activated speaker owners say they'd like to get information from brands on promotions, sales, and deals about products and services. As the opportunities build for brands and marketers to pitch their goods directly to smart speaker owners, it could be only a matter of time before device owners are ordering from "suggested' items" rather than a wide selection of goods in a certain product category. Could this create a shopping environment where the major category players win out over the lesser known brands? At least some seem to find it possible.

More automated returns will be processed using voice shopping. The returns process for consumers may become more automated and streamlined over time. Voice shoppers will get speaker reminders about product deliveries and returns. If you're dissatisfied with an item bought via your voice-activated device, you'll be able to return it with return labels already sent to your email address.

6 Ways Amazon Has Changed Buying Behaviors

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Consumers love to shop online because it's easy, comfortable, and often comes with a significant price savings. It hasn't always been this way, but over the last 20 years Amazon has successfully changed the way people shop all over the world.

The world's largest online retailer has grown from its humble bookselling beginnings to influence nearly every aspect of the consumer buying experience, from browsing to ordering to returning. Here's a look at the top six ways Amazon has changed buying behaviors:

1. Checking Amazon First and Last

Running low on printer ink? You might reach for your phone to check Amazon's replacement price before considering another retailer. Have those ink prices made you consider buying a new printer? A bigger purchase might prompt you to consider "showrooming," or getting a feel for the printer at a brick-and-mortar store before ordering it online for a lower price.

2. Shopping by Voice

With the introduction of Amazon's Alexa, the company has become a major player in making it possible for people to shop by voice. Now there's no need to even lift your phone to order that replacement printer ink. Just tell Alexa and it will show up at your door.

3. Buying Groceries Online

The convenience of shopping online has disrupted weekly trips to the grocery store with Amazon Prime, Prime Now, and the Whole Foods merger. Consumers are increasingly ordering both perishable and non-perishable groceries online for quick pick-up or home delivery.

4. Buying Clothes Online

Prime Wardrobe makes it easy for people to purchase clothing online by decreasing the time spent finding the right item and returning any wrong items. Consumers are growing increasingly likely to purchase higher quantities of clothing at a time due to the ease of returns.

5. Ease of Returns

Whether it's clothing, furniture, or a simple book, Amazon has streamlined the return experience to ensure a return is almost as simple to make as a purchase. By simplifying a return to just a few clicks, buyers are more likely to make a purchase with which they'll be satisfied.

6. Endless, Searchable Aisles

Brick-and-mortar stores are physically limited to the number of different products they have available for purchase. Through their extensive network of warehouses and other drop-shipping practices, Amazon offers a seemingly unlimited selection of items that is searchable with a single click, rather than hunting through a crowded store.

While many of these changes may feel sudden, Amazon has been influencing consumer buying behaviors since 1994, allowing the company to affect an entire generation of purchasing decisions. Traditional retailers today are challenged to build a response to Amazon's disruptions by listening to the needs of their customers, whether it's through an exceptional in-store experience, a desirable loyalty program, or a curated product selection that can't be replicated.

What's New: Online Shopping and Technology Trends

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A few weeks ago we released the results of its 2018 Online Shopping and Technology Trends Survey. An inaugural initiative, the survey examined Americans’ online shopping habits, behaviors and preferences—covering topics from voice assistants to augmented reality to privacy concerns to mobile apps and beyond. Let's take a close look at a few of those stats here in this infographic.

See How Bing's Shopping Campaigns Are Changing

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In April 2018, Bing unveiled some new features for its Bing Shopping campaigns that could make them more effective. These new features don’t just bring extra value for advertisers; some experts suggest they are poised to give competitors a run for their money. Let’s look at some of the changes and how you could benefit. 

Why It Matters

Shopping ads are big news in 2018. Experts estimate they account for around 60 percent of the clicks on Google and about 33 percent of the clicks on Bing – stats that clearly demonstrate the domination of Shopping campaigns in retailers’ paid search click volume arena.  But it’s even more interesting when you factor in a little background on Bing’s reach.

An estimated one in five people rely on Bing for their online searches. Not only that, Bing's audience spends an average of 32 percent more time shopping online from their desktop computers than other internet searchers and their average click-through rate is roughly 50 percent higher than AdWords. Factor in some positive new changes and we’re talking about a golden opportunity for brands and advertisers to reach more people and even potentially see a boost in conversions.

New Feature 1: Multiple Images

Now you can spice things up with up to 10 images in the product feed. This gives you a great opportunity to show products from different angles, giving shoppers a comprehensive view. This is important because we all know that great photos are at the heart of successful shopping campaigns.

New Feature 2: Product Status Reporting

Bing added four new columns to its Product Groups reporting grid to help advertisers better understand exactly what’s happening in their campaigns. You can easily see the data across multiple accounts or shopping campaigns using the Product Match Count Report. This gives you a detailed overview of the matched products at several levels: campaign, ad group and product group – information you can use to optimize your campaigns. These new additions include:

●      Products Submitted: Displays the number of products you upload to the Merchant Center.

●      Products Ready to Serve: Displays the number of products free from processing errors and ready for people to bid on

●      Products Targeted: Displays the number of products people are bidding on

●      % Products Targeted: Displays the percentage of products you've submitted that are being bid on in the group

Universal Event Tracking

Universal Event Tracking (UET) is a convenient tool available through Bing Ads. It allows businesses to verify their domains as they set up their merchant center account and create their online store. This speeds up the process so sellers can get down to business faster while buyers still have peace of mind. Bing rejects merchants who lack a privacy policy on their website, try to claim unverified domains or lack valid SSL certificates.

Product Rejection Notifications

No product left behind! That might as well be the rallying cry behind this new feature. Bing's targeted product insights are all designed to help you keep all your products active in your shopping campaigns. Product status is important. Now, marketers can sign up for product rejection statuses that allow them to stay on top of any issues and fix them quickly.

In the end, successful marketing campaigns – whether they’re for Bing Shopping or not – are all about having the right insight, innovation and optimization tools at the ready. Adtaxi partners with the best in the industry, including Bing, to deliver the performance our clients need to succeed. Visit Adtaxi.com to learn more.

 

2018 Online Shopping and Technology Trends Survey

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Study: 10% of Online Shoppers Have Already Tried Augmented Reality—With 67% of Them Ready to Shop Exclusively Online 

–‘Online Shopping and Technology Trends’ Report Released by Adtaxi–


DENVER (May 31, 2018)Adtaxi, one of the country’s fastest-growing digital marketing agencies, today released the results of its 2018 Online Shopping and Technology Trends Survey. An inaugural initiative, the survey examined Americans’ online shopping habits, behaviors and preferences—covering topics from voice assistants to augmented reality to privacy concerns to mobile apps and beyond.

“There is no question that the ecommerce market is exploding, and that consumers are increasingly making purchases online,” said Evan Tennant, National Director of Ecommerce at Adtaxi. “To meet the increasing demand, the technological landscape is quickly advancing with consumer preferences, and our survey captures a snapshot of the exciting evolution currently reshaping the shopper experience.”

Among the study’s findings:

  • Online Shopping vs. In-Store Shopping: 66% of respondents make an online purchase at least once a month. Over half (52%) of ecommerce shoppers spend as much, or more, of their dollars online than in-store.
  • Augmented Reality (AR): 10% have used an AR app for online shopping (e.g. virtually “trying on” clothing or viewing how furniture would look in a home), 67% of whom would never again shop in-store for clothes if AR made it possible to do so.
  • Voice Assistants: 27% own a voice-activated smart device, such as the Amazon Echo or Google Home; 24% have used one to make a purchase.
  • Privacy Concerns: 64% of respondents are concerned about a voice-activated smart device threatening their privacy; 46% of them would not let this concern stop them from purchasing one.
  • Purchase Behavior: 63% have made an online purchased prompted by seeing a digital ad; most (60%) of those prompted to make an online purchase saw the ad on social media.
  • Mobile and Text: 65% have used a mobile app for online shopping, the most popular reason being that mobile apps are easy to use (51%) and save time (19%). Meanwhile, 82% of consumers would not consider receiving texts from brands, even if the ad was personally relevant.

“We now live in an on-demand world, where customers are beginning to favor innovations that make purchases faster, more efficient and pain-free,” Tennant said. “As this survey indicates, technologies like voice-activated devices and AR have gained traction and are on the fringe of becoming mainstream in the next few years—which we anticipate will cause a shift toward consumers shopping more heavily online.”

Methodology
The study was conducted online using Survey Monkey. One thousand participants were polled, spanning across the United States. The demographics of those polled represented a broad range of household income, geographic location, age, and gender.

What Are Consumers Buying Online? New Survey Says: EVERYTHING!

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DENVER (November 7, 2017)Adtaxi, one of the nation’s fastest growing digital marketing agencies, released the results of its inaugural State of Ecommerce in America survey, an in-depth look at ecommerce trends and consumer preferences nationwide. From small inexpensive household items to mega, high-priced purchases such as automobiles, the scope and willingness of consumers to make purchases online has proven to be powerfully pervasive.

The survey reveals just how often consumers are making purchases online, what they are purchasing and the method in which they are purchasing them.

Key Highlights: 

  • A majority of consumers (55%) would be happy to purchase everything online
  • Convenience was the number one reason (50%) people shop online
  • Seventy-two percent of consumers purchase something online at least once a month
  • A third of consumers (32%) would purchase a car online
  • Three out of five (59%) consumers purchase clothing online in a typical month
  • When shopping for a product online, the most common (46%) first step of the process is visiting an online retailer like Amazon or eBay, whereas only 16% visit the actual brand’s site
  • Running out of necessities most commonly (33%) prompts consumers’ online purchases
  • Older consumers (60+) are much more concerned with sharing info (27%) than shipping time (4%), whereas the opposite (9% and 22% respectively) is true for younger consumers (18-29)
  • Shipping costs are consumers’ least favorite (40%) aspect of shopping online

“These findings show a clear and growing interest from consumers to move away from traditional brick-and-mortar retail models and more toward ecommerce,” said Evan Tennant, National Director of Ecommerce at Adtaxi. “With the digital evolution of retail, consumers are becoming increasingly accustomed to the convenience of shopping from their couch, on the go, or virtually anytime they need things most—and all at the most competitive price—something that was never possible before.”

Webrooming vs. Showrooming


The survey also found that a large majority of consumers factor online shopping into their purchasing decisions—regardless of whether actually making the purchase in store or online.

  • Nine out of ten (89%) consumers have gone to a retail store first and then looked for better prices online
  • Conversely, nine out of ten (91%) consumers have also done shopping research online before going to a retail store
  • A majority (54%) of consumers who do research online first ask the retailer to match the online price

“For marketers and retailers, these findings are extremely noteworthy, demonstrating the dominant role ecommerce plays in the consumer purchase journey – regardless of where they end up completing the purchase,” said Chris Loretto, Executive Vice President of Adtaxi. “This is definitely important for the retailer to consider when they are targeting consumers.”

Methodology

The study was conducted online using Survey Monkey. One thousand participants were polled, spanning across the United States. The demographic of those polled represented a broad range in household income, geographic location, age and gender