Press Release

Adtaxi Takes Home Top Digiday Worklife Award for Most Passionate Employees

DENVER (October 17, 2018)—Hear, hear! Adtaxi—one of the nation’s fastest-growing digital marketing agencies—is the winner of this year’s Digiday Worklife Award in the category of “Most Passionate Employees at an Agency.” Presented annually, the Digiday Worklife Awards recognize media and marketing’s top employers as well as the values and cultural initiatives that make them unique.

The “Most Passionate Employees” distinction is awarded to the organization whose employees clearly demonstrate a unified passion for the company’s mission and values. Adtaxi is differentiated within the digital landscape by its innovative culture and ongoing employee learning opportunities. The agency focuses heavily on cultivating an environment that facilitates creativity and allows employees the freedom and space to present new ideas that will drive improvement. Employees are continuously educated to hone their talents, foster their confidence and autonomy, which in turn translates to stronger client relationships, company growth and technological advancement.

Reflecting the company’s longstanding emphasis on skills development, Adtaxi launched a companywide initiative in 2016 to encourage employees to gain individual Google certifications. This allowed for deeper, more meaningful and well-informed conversations with clients. In addition, Adtaxi introduced a “Lunch and Learn” program, which provides monthly educational sessions led by an employee to share tips, best practices and key insights surrounding a topic relevant to the industry. Previous sessions have covered everything from Google Analytics to marketing automation. “Lunch and Learns” allow employees to expand their knowledge base and enable the presenter to showcase their expertise in front of peers.

“You can’t teach passion—it is the most valuable asset that an employee can have. We are so grateful for this honor—and for our ‘passionate’ colleagues, who make Adtaxi the creative, cutting-edge and disruptive agency that it is today. Over the years, our success has been driven by a talented, forward-thinking and inventive group of individuals on a shared mission to solve key industry problems through innovation,” said Chris Loretto, Executive Vice President of Adtaxi. “It was an employee who created our search pacing and optimization tool and who devised our new optimization platform, Quantum. We understand the value of listening to the ideas of team members at all levels, and being selected for this award inspires us to continue investing in our talent and empowering them to stay curious while pushing the boundaries of what’s possible in our ever-evolving, technology-driven world.”

Winners will be honored at the Digiday Awards gala on November 14, 2018 at The Lighthouse at Pier Sixty in NYC.

About Adtaxi
Founded in 2010 within Digital First Media, Adtaxi made its mark in programmatic advertising before expanding into search, social, email and native. Over time, Adtaxi has refined and perfected its conversions-based approach, which became the foundation of the Quantum optimization technology, which originally launched in 2015. Leveraging the power of machine learning, Quantum’s innovative algorithm drives omnichannel optimizations across channels to maximize performance and deliver superior value for advertisers. Adtaxi functions as a true partner with its clients, acting as a single point of contact and support through multi-platform campaign cycles. Find Adtaxi on TwitterLinkedIn and Facebook.

Proof Positive: Adtaxi’s ‘QUANTUM’ Significantly Boosts Campaign Performance

 

 

—Revamped Adtaxi.com Unveils Data on Recently Launched Optimization Engine—

DENVER (June 18, 2018)—Adtaxi—one of the nation’s fastest-growing digital marketing agencies—today launched its new company website. The revamped Adtaxi.com features a total redesign, interactive content, educational resources and a full report detailing the highly anticipated results of its performance assessment of Quantum, the company’s new optimization algorithm. Data revealed considerable gains when evaluating cost per action (CPA) of Quantum-powered campaigns against non-Quantum campaigns.

“When developing Quantum, we knew the technology would provide a cutting-edge option for advertisers that yielded unparalleled results—and now we have the numbers to prove it,” said Chris Loretto, EVP of Adtaxi. “Our goal since day one has been to provide superior value for our partners across a broad range of industries by delivering top-quality performance that in turn boosts sales. Quantum’s demonstrated success reflects this mission, and we are eager to share its benefits on our new and improved website.”

For the analysis, insights were derived from thousands of Quantum and non-Quantum campaigns across Social and Programmatic RTB, broken out by Auto and Ecommerce. Below are some of the key results: 

Social - Facebook

●      Quantum campaigns reduce the average CPA by 18% over non-Quantum campaigns

●      Automotive campaigns perform 34% better with Quantum for Social vs. non-Quantum for CPA

 

Programmatic RTB

●      Quantum for Native shows a 38% reduction in CPA over non-Quantum campaigns

●      Quantum for Pre-Roll shows a 55% improvement in CPA over non-Quantum campaigns

●      Automotive campaigns realize a 33% decrease in CPA with Quantum

●      Ecommerce campaigns see a 41% reduction in CPA with Quantum

“Applying Quantum to our digital advertising efforts has significantly increased performance metrics,” said Sal Gonzales, Owner, Volvo of Culver City. “Soon after launching our campaigns with the new platform, we noticed a sizeable uptick in sales numbers—propelling the dealership to not only meet, but exceed our quarterly goals. Maximizing efficiencies in advertising is a huge win for us.”

Launched in early April, Quantum is the next evolution of Adtaxi’s proprietary platform, Magellan. The new algorithm leverages machine learning to drive cross-channel optimizations and deliver exceptional performance. All the same powerful single-platform optimization capabilities of Magellan remain available with Quantum—now with the addition of a true digital omnichannel solution. First offering the omnichannel capability to Auto advertisers, Adtaxi plans to expand to Ecommerce and additional categories in the near future.

2018 Online Shopping and Technology Trends Survey

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Study: 10% of Online Shoppers Have Already Tried Augmented Reality—With 67% of Them Ready to Shop Exclusively Online 

–‘Online Shopping and Technology Trends’ Report Released by Adtaxi–


DENVER (May 31, 2018)Adtaxi, one of the country’s fastest-growing digital marketing agencies, today released the results of its 2018 Online Shopping and Technology Trends Survey. An inaugural initiative, the survey examined Americans’ online shopping habits, behaviors and preferences—covering topics from voice assistants to augmented reality to privacy concerns to mobile apps and beyond.

“There is no question that the ecommerce market is exploding, and that consumers are increasingly making purchases online,” said Evan Tennant, National Director of Ecommerce at Adtaxi. “To meet the increasing demand, the technological landscape is quickly advancing with consumer preferences, and our survey captures a snapshot of the exciting evolution currently reshaping the shopper experience.”

Among the study’s findings:

  • Online Shopping vs. In-Store Shopping: 66% of respondents make an online purchase at least once a month. Over half (52%) of ecommerce shoppers spend as much, or more, of their dollars online than in-store.
  • Augmented Reality (AR): 10% have used an AR app for online shopping (e.g. virtually “trying on” clothing or viewing how furniture would look in a home), 67% of whom would never again shop in-store for clothes if AR made it possible to do so.
  • Voice Assistants: 27% own a voice-activated smart device, such as the Amazon Echo or Google Home; 24% have used one to make a purchase.
  • Privacy Concerns: 64% of respondents are concerned about a voice-activated smart device threatening their privacy; 46% of them would not let this concern stop them from purchasing one.
  • Purchase Behavior: 63% have made an online purchased prompted by seeing a digital ad; most (60%) of those prompted to make an online purchase saw the ad on social media.
  • Mobile and Text: 65% have used a mobile app for online shopping, the most popular reason being that mobile apps are easy to use (51%) and save time (19%). Meanwhile, 82% of consumers would not consider receiving texts from brands, even if the ad was personally relevant.

“We now live in an on-demand world, where customers are beginning to favor innovations that make purchases faster, more efficient and pain-free,” Tennant said. “As this survey indicates, technologies like voice-activated devices and AR have gained traction and are on the fringe of becoming mainstream in the next few years—which we anticipate will cause a shift toward consumers shopping more heavily online.”

Methodology
The study was conducted online using Survey Monkey. One thousand participants were polled, spanning across the United States. The demographics of those polled represented a broad range of household income, geographic location, age, and gender.

Meet Quantum

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Today, at Adtaxi, we are so excited to announce the launch of our brand-new omnichannel optimization platform, Quantum. Leveraging the power of machine learning, this innovative algorithm drives cross-channel optimizations to deliver superior performance for our digital advertisers.

“The name ‘Quantum’ represents the individual building blocks that feed into how we optimize campaigns—each one unique and customized to the advertiser,” said Chris Loretto, EVP of Adtaxi. “We understand how the most granular pieces of data work together to impact overall success, and driven by this concept, the new algorithm will enhance performance to provide even greater value for advertisers.”

Quantum is the next evolution of our original optimization platform, Magellan, launched in 2015, out of a challenge to prove that display could sell products efficiently and cost-effectively. A differentiator in the digital space, Magellan is a technology set apart by its ability to find efficiencies in the bidding process, dynamically maximize marketers’ budgets across digital campaigns, drive conversions over clicks, as well as lower the cost of conversions over time. Based on the success we saw early on with Magellan for display, we adapted the platform to work within social, video and native channels - and optimize to KPIs that made sense for those channels.

In 2017, a new challenge arose: can we drive even greater value for our advertisers by optimizing across all platforms, instead of within? And, what if it also included Search? This is how Quantum was born. In order for Magellan to evolve, we needed to break it down and build it back up again. Quantum has the building blocks to be smarter, to be more flexible, to allow for greater utility, and to generate better performance for our clients.

All the same powerful capabilities of Magellan exist with Quantum - now with the addition of a true digital omnichannel solution for advertisers. First offering Quantum’s omnichannel solution to automotive advertisers, Adtaxi plans to expand the platform to ecommerce and additional campaign categories in the near future. Already, the technology has yielded impressive results for dealers.

“By using an omnichannel approach, we have experienced firsthand the power of multiple platforms harmoniously working together to drive traffic,” said Shane Fouch, General Sales Manager of Byers VW and Byers Subaru in Columbus, Ohio. “Since launching a campaign with Quantum, we have seen a considerable uptick in digital conversions, leading to more visitors walking through the door of our dealership—all resulting in higher sales numbers - and our best January ever.”

Press Release - Study: Super Bowl streaming viewership to increase this year by 45%

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DENVER (January 31, 2018)Adtaxi, one of the nation’s fastest growing digital marketing agencies, released the results of its Super Bowl Viewership and Consumer Streaming Trends Survey, an in-depth look at how consumers nationwide will be watching the Super Bowl, as well as an examination of their digital streaming habits more broadly. Although movies and television series still dominate the streaming world, there are important opportunities for digital advertisers to reach consumers while viewing major sporting events—namely through social media.

The survey revealed that Super Bowl viewership via streaming services is expected to be up 45% from last year, and many viewers will simultaneously engage in secondary media sources to consume event-related content. Indeed, of those watching via traditional television or cable services, a majority (58%) will be using secondary channels for related content. On average, those seeking related content will use 2.1 different channels (e.g., social media, sports websites, group chat, forums), representing key vehicles through which companies can reach audiences with targeted advertisements.

Additional Super Bowl highlights are below:

SUPER BOWL TRENDS

  • -- 3 out of 4 respondents (75%) will be tuning in to this year’s Super Bowl.
  • -- Viewers in the 18- to 29-year-old age group (17%) are most likely to stream the game.
  • -- Nearly half (47%) of all respondents will use secondary media to consume Super Bowl-related content.
  • -- A majority of secondary media users (68%) will use social media.
  • -- 71% of 18- to 29-year-olds will use secondary media—more than any other age group.
  • -- Female respondents (35%) are more likely to use social media than male respondents (29%), while the males (18%) are more likely to use sports sites than the females (10%).

“In today’s media-rich environment, consumers are immersed in a world of screens, and using one platform at a time is no longer enough,” said Chris Loretto, Executive Vice President of Adtaxi. “Viewers—and younger audiences in particular—are not only watching events on the television as they happen, but they are also tweeting and texting about it, or recording their reactions via Snapchat and Facebook Live. This creates a unique opportunity for brands to reach audiences in multiple places at the same time. For instance, a Super Bowl viewer chatting with their friends on Facebook about a television commercial they just saw can simultaneously be targeted with a digital advertisement for the same brand.”

In addition, data revealed that a vast majority of the consumers surveyed—particularly those belonging to younger demographics—now use streaming services, with movies and television overwhelmingly representing the most popular categories.

Key findings surrounding consumer streaming habits are summarized below:

STREAMING HABITS

  • -- Nearly 3/4 of respondents (74%) stream content digitally.
  • -- One-third (31%) of respondents consume at least half of their TV programming via streaming.
  • -- 55 percent of 18- to 29-year-old respondents stream at least half of their TV programming.
  • -- Mobile devices (64%) are the most commonly used streaming devices in the last 30 days.
  • -- Saving money (59%) is most popular reason for moving away from traditional cable to digital streaming, followed by wanting to watch on one’s own schedule (56.28%) and avoiding TV commercials (45%).
  • -- Movies (69%) are the most popular type of content streamed in a typical month overall, followed by news programming (37%), sports programming (27%) and awards shows (9%)
  • -- Among the men surveyed, movies (67%) are the most popular type of streaming content, while TV series (74%) are the most popular among female respondents.

“Overall, this data contributes to our growing body of knowledge surrounding consumer demographics, helping us optimize our targeting strategies and reach specific age groups or genders on the appropriate platforms. With a higher degree of precision, we can reach audiences where they are, with the most relevant content possible,” Loretto said. “There is no doubt about it—streaming is on the rise, and advertisers must either adapt to keep up with the rapidly-evolving landscape, or face falling behind.”

Methodology

The study was conducted online using Survey Monkey. One thousand participants were polled, spanning across the United States. The demographic of those polled represented a broad range in household income, geographic location, age and gender.

What Are Consumers Buying Online? New Survey Says: EVERYTHING!

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DENVER (November 7, 2017)Adtaxi, one of the nation’s fastest growing digital marketing agencies, released the results of its inaugural State of Ecommerce in America survey, an in-depth look at ecommerce trends and consumer preferences nationwide. From small inexpensive household items to mega, high-priced purchases such as automobiles, the scope and willingness of consumers to make purchases online has proven to be powerfully pervasive.

The survey reveals just how often consumers are making purchases online, what they are purchasing and the method in which they are purchasing them.

Key Highlights: 

  • A majority of consumers (55%) would be happy to purchase everything online
  • Convenience was the number one reason (50%) people shop online
  • Seventy-two percent of consumers purchase something online at least once a month
  • A third of consumers (32%) would purchase a car online
  • Three out of five (59%) consumers purchase clothing online in a typical month
  • When shopping for a product online, the most common (46%) first step of the process is visiting an online retailer like Amazon or eBay, whereas only 16% visit the actual brand’s site
  • Running out of necessities most commonly (33%) prompts consumers’ online purchases
  • Older consumers (60+) are much more concerned with sharing info (27%) than shipping time (4%), whereas the opposite (9% and 22% respectively) is true for younger consumers (18-29)
  • Shipping costs are consumers’ least favorite (40%) aspect of shopping online

“These findings show a clear and growing interest from consumers to move away from traditional brick-and-mortar retail models and more toward ecommerce,” said Evan Tennant, National Director of Ecommerce at Adtaxi. “With the digital evolution of retail, consumers are becoming increasingly accustomed to the convenience of shopping from their couch, on the go, or virtually anytime they need things most—and all at the most competitive price—something that was never possible before.”

Webrooming vs. Showrooming


The survey also found that a large majority of consumers factor online shopping into their purchasing decisions—regardless of whether actually making the purchase in store or online.

  • Nine out of ten (89%) consumers have gone to a retail store first and then looked for better prices online
  • Conversely, nine out of ten (91%) consumers have also done shopping research online before going to a retail store
  • A majority (54%) of consumers who do research online first ask the retailer to match the online price

“For marketers and retailers, these findings are extremely noteworthy, demonstrating the dominant role ecommerce plays in the consumer purchase journey – regardless of where they end up completing the purchase,” said Chris Loretto, Executive Vice President of Adtaxi. “This is definitely important for the retailer to consider when they are targeting consumers.”

Methodology

The study was conducted online using Survey Monkey. One thousand participants were polled, spanning across the United States. The demographic of those polled represented a broad range in household income, geographic location, age and gender

ADTAXI NAMED SEARCH ENGINE LAND 2017 AWARDS FINALIST

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We are thrilled to announce that Search Engine Land recently included Adtaxi amongst the shortlist of nominees in the 2017 Landy Awards, selected from nearly 300 submissions from leading digital agencies, in-house marketing teams and individuals around the world.We were named one of the finalists for the following Best Retail Search Marketing Initiative – SEM, recognizing successful and innovative campaigns utilizing best practices for paid search advertising in the retail/e-commerce industry.

The Search Engine Land editorial staff and contributors are the primary judges for the campaign focused categories, while industry luminaries and independent partners serve as guest judges for the individual, agency and in-house team awards categories.

Michelle Robbins, the SVP of Content and Editor-in-Chief of Search Engine Land, was incredibly impressed by the depth and scope of entries in this year’s competition. “As a first time judge, having the opportunity to pull back the curtain and examine the campaigns executed by some of the top search marketers in the industry was inspiring. The work done, creativity expressed, and results achieved demonstrate what a truly talented community it is that we serve.”

“It’s an honor to be counted amongst some of the best search marketers the industry who are every day working to create and execute innovative solutions for advertisers,” said Chris Loretto, Executive Vice President of Adtaxi. “It’s exciting to showcase our expertise within search for the Retail industry and this recognition only energizes us to forge further ahead.”

Winners will be announced during an evening awards ceremony and celebratory gala held on October 25, 2017 in New York City. The gala takes place during the week of Search Engine Land’s annual SMX Conference, where the search industry gathers for continuing education on best practices in SEO and search advertising.

Adtaxi has been named a Facebook Marketing Partner

Facebook Small Business Marketing Partner
Facebook Small Business Marketing Partner

We are delighted to announce that Adtaxi has been named a Facebook Marketing Partner, an honor earned by a select group of companies recognized for their solid track record of success driving exceptional results from Facebook campaigns.

Our mission at Adtaxi is to help advertisers solve complex marketing challenges with custom, performance-driven solutions. Being selected as a Facebook partner further represents what we strive for each day at Adtaxi, which is to arise as a cutting-edge industry leader that breeds success and impact on small and medium size businesses.

The Small Business Solutions Partner Badge was fortified with Adtaxi for our proprietary optimization platform, Magellan, which was created to help advertisers drive conversions and lower the cost of those conversions over time. Initially built to power RTB campaigns, it has now been extended to apply this same methodology to Facebook, allowing us to drive direct response solutions and help advertisers navigate the complexities of digital marketing and the Facebook ecosystem.

“Earning the Facebook Partner Badge is a significant accomplishment for our organization and greatly enhances the opportunity for our Magellan solution,” said Chris Loretto, Executive Vice President of Adtaxi. “We are excited to partner with Facebook and receive recognition for the work we do as an innovator, continuously seeking creative and effective solutions for our customers."

As aSmall Business Solutions Partner, our clients will benefit from our continued commitment to superior campaign management, direct support from Facebook, transparency, training, adherence to best practices and the ability to be at the forefront of the fast-paced evolution that FB is known for.

To learn more about Facebook for Magellan, please visit the Social Media page of our website and check out how we drove a 634% increase in return on advertising spend for a client.

Adtaxi Takes Home Third Place at INMA Global Media Awards

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FOR IMMEDIATE RELEASEContact: Kari Arneson 646-695-7042 kari@rosengrouppr.com

—Agency Recognized in ‘Best Marketing Solution for an Advertising Client’ Category—

DENVER (June 2, 2017) – Adtaxi, a leading and innovative digital marketing agency, won the third-place spot in the “Best Marketing Solution for an Advertising Client” category at the International News Media Association (INMA) Global Media Awards on May 23 at the awards dinner, held in New York. The Global Media Awards competition received 655 entries from 196 media companies, spanning across 36 countries around the world.

Adtaxi showcased Magellan, their proprietary optimization platform, as their submission. Magellan—which finds efficiencies in the bidding process in order to maximize marketers’ budgets dynamically across their digital campaigns—was created to help advertisers drive conversions over clicks and lower the cost of those conversions over time. Becoming a finalist at the INMA Global Media Awards shines a light on Adtaxi’s creative growth initiatives, their innovation in audience and brand development, along with their ability to maximize revenue potential for clients.

“It’s an honor to be counted amongst these great leaders of the industry who are every day working to create more innovative solutions for advertisers,” said Chris Loretto, Executive Vice President of Adtaxi. “This has been an exciting opportunity to showcase Magellan’s cutting-edge technology and the recognition it has received only energizes us to forge further ahead.”

“At Adtaxi, we believe the increasing recognition that Magellan, and our company as a whole, receives show our strength and potential as one of the nation’s leading digital marketing agencies. We hope to continue to grow and be at the forefront of cutting-edge technology and innovative digital marketing strategies,” added Loretto.

In addition to winning third place in the “Best Marketing Solution for an Advertising Client” category at the INMA Global Media Awards, Adtaxi earned the 2016 Google Channel Sales Innovator Award. This award also recognized the impressive, leading edge technology in Adtaxi’s Magellan optimization tool.

About Adtaxi Founded in 2010 within Digital First Media, Adtaxi made its mark in programmatic advertising before expanding into search, social, email and native. Over time, Adtaxi has refined and perfected its conversions-based approach, which became the foundation of the Magellan optimization technology launched in 2015. Adtaxi functions as a true partner with its clients, acting as a single point of contact and support through multi-platform campaign cycles. Find Adtaxi on Twitter, LinkedIn and Facebook.

Adtaxi Taps Evan Tennant as E-commerce Sales Manager

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DENVER (April 19, 2017) – Adtaxi, a leading digital marketing powerhouse with proprietary technology that prioritizes conversions over clicks, announced today the hiring of Evan Tennant as E-commerce Sales Manager. In this position, Tennant will fully immerse himself in revenue growth initiatives for e-commerce, playing the lead role in supporting and advising the company, regional sales channels and clients, helping all parties to define and achieve success.

“With the hiring of Evan—who brings with him a wealth of knowledge and years of experience in digital marketing and retail—we are thrilled to enter a new chapter for Adtaxi’s e-commerce offering,” said Chris Loretto, Executive Vice President, Sales & Digital at Digital First Media, parent company of Adtaxi. “Evan will be instrumental in strengthening Magellan, Adtaxi’s proprietary platform, for search around powerful e-commerce bidding strategies that include optimizing for profit and price competitiveness. Our ultimate goal is for Adtaxi to become the go-to agency for leading and growing e-commerce brands.”

Under Tennant, Adtaxi’s e-commerce offering—which addresses the complex buying journey and meets customers via multiple channels—will be researching customer needs for the purpose of developing new products and expanding existing solutions. Tennant will lead e-commerce growth through paid shopping, search, programmatic and social media, training his colleagues and maximizing Adtaxi's B2B and B2C technology and value. He will be responsible for the growth and retention of new customer accounts across the online sales platforms, driving incremental revenue and achieving personalized business performance goals. Prior to joining Adtaxi, Tennant spent 15 years in Bozeman, Mont. at Delaware North, a National Park concessionaire, where he served as its Regional Online Reputation Manager. In that role, he increased the company’s revenue and digital presence across the region. Tennant previously launched Phar North, a clothing label that he turned into a powerful force in retail, and worked at Blue Fade, an online retail startup. Tennant, a graduate of Montana State University, has spoken at TEDx championing American-made apparel, one of his passions, and was named one of Bozeman Daily Chronicle’s 20 Under 40.

About Adtaxi Founded in 2010 within Digital First Media, Adtaxi made its mark in programmatic advertising before expanding into search, social, email and native. Over time, Adtaxi has refined and perfected its conversions-based approach, which became the foundation of the Magellan optimization technology launched in 2015. Adtaxi functions as a true partner with its clients, acting as a single point of contact and support through multi-platform campaign cycles. Find Adtaxi on Twitter, LinkedIn and Facebook.

 

Adtaxi is an INMA Global Media Award Finalist

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INMANews-GMAFinalists

We're super excited to have been selected as one of the finalists for the International News Media Association's (INMA) Global Media Awards that reward innovation in audience, revenue, and brand development. There were 115 finalists chosen from 655 entries across 36 countries. The winners will be announced on Tuesday, May 23, at the Global Media Awards Dinner in New York.

We submitted for the 'Best Marketing Solution for an Advertising Client' category showcasing how Magellan, our proprietary optimization platform, has proven to help advertisers drive conversions and lower the cost of those conversions over time. You can check out our entry here.

The 2016 U.S. Google Channel Sales Innovator Award Goes To...

2016 U.S. Google Channel Sales Innovator Award Winner
2016 U.S. Google Channel Sales Innovator Award Winner

Sometimes it pays to go your own way. We know this at Adtaxi, because we recently won the 2016 U.S. Google Channel Sales Innovator Award at the Google Partner Summit held in Mountain View. The honor was presented to one Premier Google Partner in the U.S., and one in Canada, for demonstrating strong innovation in acquiring, retaining, or growing existing customer accounts.

Our winning idea, a true team effort, was the Magellan Pacing Tool, an agile and flexible instrument which allows us to determine strategic insights about a client’s campaign quickly and efficiently. Magellan pulls all of the data from Google AdWords into an easy to understand dashboard with traffic light indicators. This allows team members to automate tasks for campaign managers, so that they can spend more time on optimizations that will drive conversions for our clients.

“Being recognized is truly an honor,” says Chris Loretto, Executive Vice President of Digital at Adtaxi. “It is a significant achievement when you consider the amount of innovation happening in the digital space. The award validates our belief that people matter as much as technology. I am very proud of my teams as they are so talented, tenacious and passionate about our mission to deliver exceptional results for our customers.”

Adtaxi Wins 2016 U.S. Google Channel Sales Innovator Award
Adtaxi Wins 2016 U.S. Google Channel Sales Innovator Award

As it tends to go with innovation, our team at Adtaxi created Magellan out of necessity. After testing a number of third party pacing tools, we were unable find one that was efficient enough to fit our needs. So, we decided to build our own.

Magellan is unique in that it alerts us to any fluctuations in pacing or performance in a campaign, allowing campaign managers to prioritize optimizations based on which accounts need deep-dives and which ones are running smoothly. It also allows teams to easily identify drops or increases in the KPIs we set, such as Conversions, Calls, CTR or Average Position.

Perhaps best of all, Magellan allows teams to easily inform clients and account managers about current account performance in a visual way that is easy to understand. A tool this precise invokes trust and confidence from the client to our team, helping with retention and performance, which is one of our top priorities.

We feel encouraged about receiving this award, and it helps us to build momentum as we continue to expand and improve our products and services. “We look forward to continuing to solve complex marketing challenges for our customers with custom, performance-driven solutions,” says Loretto.

We became a Premier Google Partner in 2014 because of our focus on transparency and results for our customers. As a part of this partner program, we benefit from Google’s dedicated resources for account management, technical support, product and industry expertise. This provides us with deeper knowledge of search marketing best practices and allows us to deliver great service and stronger performance for our clients.

If you’d like to learn more about our award-winning Magellan Pacing Tool and how it helps us to drive stronger performance for our search clients, fill out the contact form here and we’ll be in touch.

Bing Ads Elite SMB Partner Program

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Adtaxi is pleased to announce their participation in the Bing Ads Elite SMB Partner Program!

What is the Bing Ads Elite SMB Partner Program?

This new Bing Ads Elite SMB Partner Program is for partners who have proven and trusted expertise in driving growth to small- and medium-sized businesses through a deep understanding of the search advertising landscape, specifically through the Bing Ads platform. These partners are committed to providing high-quality support and service and have the requisite technology, innovation and skilled workforce to help businesses see success using Bing Ads products.

What are the benefits of working with a Bing Ads Elite SMB Partner?

  • Expertise that maximizes ROI through custom-fit digital marketing campaigns, the latest technology, performance tracking and tailored reporting.
  • Dedicated support that lets customers focus on their business while the Bing Ads Elite SMB Partners take care of their marketing needs.
  • Deep industry and Bing Ad platform knowledge gained through exclusive access to customized training and industry insights.

AdTaxi is excited to continue to help clients change the marketing conversation with this Bing SMB Partnership.