Digital Digest
Even the most seasoned marketers can make mistakes with paid search campaigns, including not getting their ads in front of the right audiences, setting up keyword match types incorrectly, and lack of conversion tracking. However,…
A great company, solid branding, awesome products — that’s everything teams need for a winning marketing campaign, right? Not exactly. Those factors alone won’t guarantee success, but they’re a great starting point for planning a…
Social media advertising is a must-do in the world of digital marketing. Why? Over 4.74 billion people are using social media, and among all those people is your business’s target audience. In 2023, social media…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
In 2023, retail ecommerce sales reached an estimated $5.8 trillion globally, motivating digital marketers to seek every possible advantage in the tough competition of the market. Building a strong base marketing strategy is crucial as…
A strong presence on Google’s search engine results page (SERP) carries major implications for a brand’s digital success. Search results (particularly those on the highly-coveted page 1) direct billions of users to new brands, services,…
When companies first began using social media, the main focus was to establish brand identity. While this remains an important component of social media — especially for businesses — the medium’s evolution to include organic…
