Marketers have known for generations that consumers trust objective editorials more than advertisements, but a recent Time, Inc. study shows that today’s consumers also trust custom content they know is paid for by brands. Marketers…
Adtaxi’s Digital Marketing Blog
If you’re in business, it’s tough to keep marketing buzzwords straight. Right now, “ZMOT” is a hot marketing topic. The Google-coined phrase means “zero moment of truth.” If you’re looking to expand your reach, ZMOT…
If you’re not tracking key performance indicators (KPIs) to determine where your digital marketing efforts are paying off (or aren’t), your campaigns are never going to improve. Without analyzing a campaign’s effectiveness, you’re essentially settling…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
On the surface, the untrained eye may see digital marketing campaigns as relatively unchanged over the last few years. But behind the scenes, industry innovators are finding that the old ways of doing things aren’t…
Digital marketers in the furniture retail industry face an interesting challenge today. With so many younger Generation Xers on the move and not settling down into homes and lives as quickly as before, the challenge…
In the auto marketing community, “Ply-Myths” and “Mercury Fables” abound. But now it’s time for three of the most common misconceptions to hit the highway. Myth 1: One Marketing Channel Is Good Enough Everyone shops…
