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A Procrastinator's Guide to Holiday Marketing
Oct
10
1:00 PM13:00

A Procrastinator's Guide to Holiday Marketing

As marketers prepare for holiday shopping, social and video are playing a bigger role in purchase decisions. With 56% of holiday shoppers being influenced by a brand’s social media presence and video being the number one way for shoppers to discover new products, if you haven’t added these to your holiday touch, you’re missing the magic.

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How To Be The Digital Front Runner This Electoral Season
Sep
12
1:00 PM13:00

How To Be The Digital Front Runner This Electoral Season

In a politically charged world, voters are researching and interacting with candidates long before the polls. Candidates are meeting the demand with plans for record spending in the upcoming elections. Campaign strategist must be precise and calculated in order to engage and influence voters for a win on Election Day.

We’ll discuss:

  • Ways to identify and develop political advocates, from fundraising to the polls

  • Techniques to leverage first party data and audience insights to grow your base

  • Tactics to create tailored messaging across platforms

  • What it takes to break through the political noise to be heard by voters

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Unwrap Magical Marketing Success This Holiday Season
Aug
29
1:00 PM13:00

Unwrap Magical Marketing Success This Holiday Season

The holiday shopping season officially begins on Black Friday, but marketers know planning starts long before. Businesses of all sizes need to have an extensive strategy with engaging messaging to stand out in the hustle and bustle. Reaching audiences across channels with a consistent message can add sparkle to your brand.

We’ll cover:

  • Key holiday dates and trends how to maximize them

  • Creating promotions that engage audiences and drive sales

  • The importance of prioritizing personalization to resonate with shoppers

  • Techniques for enhancing your strategy to keep up with the competition

  • Ways to leverage multiple platforms to reach audiences of all ages

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Get A New Lease On Your Digital Strategy
Aug
1
11:00 AM11:00

Get A New Lease On Your Digital Strategy

Navigating digital marketing can seem complicated and overwhelming. With so many available options, how do you evaluate and implement a strategy to hit budgeted occupancy efficiently?

Join us on August 1st at 11am MST where Natalie Stahl, Adtaxi’s Sr. Enterprise Digital Strategist, will guide you through the steps to a proactive marketing approach to maximize your property ad dollars and attract quality tenants.

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Modernize Your Marketing with Advanced Social Media Strategies
Jun
27
3:00 PM15:00

Modernize Your Marketing with Advanced Social Media Strategies

With 2.4 billion users on Facebook and 1 billion users on Instagram, including social media in your marketing to reach this massive audience is a given.  However keeping up with how users interact with the platforms, the techniques available on each and what feels like constant changes in strategy can feel overwhelming.

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Recruiting Quality Talent In An Ultra-Competitive Marketplace
May
30
3:00 PM15:00

Recruiting Quality Talent In An Ultra-Competitive Marketplace

Competition for top talent can be intense with unemployment at a record low, Employers must be strategic in their efforts to attract applicants. With the majority of job seekers fully employed and in search of very specific opportunities, how can companies boost desirability in the market before the job is posted?

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Snapchat: A Marketing Machine for Auto Dealers
May
16
3:00 PM15:00

Snapchat: A Marketing Machine for Auto Dealers

Hosted by Joel Sesco | Adtaxi National Director of Automotive and                    Shane Dwyer | Snapchat Business Solutions Manager

Mobile devices heavily influence auto shoppers, particularly for younger buyers.  To reach this audience, Snapchat has become a powerful channel for an authentic impact. With unique creative units and audience targeting, as well as measurement options specifically designed for the automotive industry, Snapchat has evolved from a branding tool to a conversion-based marketing machine.

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How To Turn Up The Heat On Your Summer Marketing
Apr
25
3:00 PM15:00

How To Turn Up The Heat On Your Summer Marketing

Summertime brings a variety of unique marketing opportunities to increase brand awareness and boost sales.  From graduations to family travel and summer holidays, there are numerous ways to prepare your brand for a summer makeover and capitalize on the always-on and always-sharing audience. There is no better time than now to get started.  Let us help you prepare to make a big splash this summer.

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The Personalization Advantage
Mar
7
3:00 PM15:00

The Personalization Advantage

Audiences have increasingly high expectations when it comes to their online experience.  They expect a personalized message at every interaction.  We will discuss how you can effectively implement personalization into your campaign strategy across platforms to transform your business.

We will include:

  • Why personalization matters

  • Execution of data-driven personalization into your current strategy

  • Aligning creative to site behavior with dynamic messaging to drive engagement and conversions

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How to Implement an Omnichannel Marketing Strategy
Feb
21
3:00 PM15:00

How to Implement an Omnichannel Marketing Strategy

Marketers are increasingly adopting an omnichannel approach to digital advertising but do you know what this means for your current strategy?

Join us to learn:

  • How to define your customer journey with data

  • The importance of a consistent message and experience on every device and platform

  • Optimization strategies to that can be used across digital channels to maximize ROAS

  • What an omnichannel strategy can mean for you business strategy long term

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