Advertising in the Age of Data
Privacy: iOS 14 and Beyond
The ongoing updates and increased regulations related to data privacy are creating waves for advertisers. The changes are impacting audience reach, attribution, CPA, and ROAS for ad campaigns, causing concern for marketers.
These actions to push increased user privacy and online transparency appear to be the first of important future steps for building the bridge between personalized content and experiences and consumers’ view of online privacy. No matter what, privacy will continue to be a focus moving forward, and brands need to be diligent in their approach.
Download the white paper to learn:
- Specifics on Apple’s iOS updates
- Notable impacts to attribution
- Ways to diversify your media mix with a focus on brand awareness and increasing revenue
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