What We Read This Week

As Monday is getting father away in the rear view and Friday and the long weekend is on the horizon, we wanted to take a minute to catch up on the this week and what’s been going on. GDPR– The four letters we’ve hear a lot of lately. Here is everything you need to know Read More…

Google Analytics 301: Evaluating Ad Performance

You’ve integrated Google Analytics and AdWords, and created a few conversion goals. Now what? Let your data do the work of evaluating ad performance by defining and monitoring conversion success. Defining Success With Google Analytics Goal Conversions The success of your goal conversion data will be based on its relevance to both business and marketing Read More…

Google Analytics 201: Setting and Tracking Goals

Optimizing a website for conversion starts with tracking conversions, and that’s where Google Analytics Goals comes into play. Goals helps to measure the important events users complete on your site (such as completing a purchase or accessing multiple pages), and can be customized to reflect your marketing needs. Using Google Analytics Goals to Track User Read More…

Google Analytics 101: The Basics

  As the most widely used web analytics service on the internet, Google Analytics offers website marketers world-class traffic analysis tools at no cost. While enterprise users may wish to upgrade to the fee-based Analytics 360, the standard Google Analytics service offers plenty of tools to help marketers optimize website usage. Uncovering Essential User Data Read More…

Get Greater Growth With Effective YouTube Advertising

  Businesses everywhere are realizing the immense power of online video advertising. And there’s no more effective way to advertise with video than on Google’s video channel, YouTube, which has been around since 2005. It’s tough to argue with YouTube’s dominance. Its audience numbers over one billion viewers. From that, YouTube gets about 30 million Read More…

They’ve Got the Power: 5 Ways Native Ads Beat the Competition

  Brands are increasing their use of native advertising to connect with consumers and build trust. These ads mimic a publisher’s or channel’s editorial look, but are focused more squarely on consumers’ interests and attention spans. Native ads are expected to become the fast-growing segment of digital advertising. According to Business Insider, ad revenue from Read More…

RTB Win Rates – Is Bigger Always Better?

By: Andrew Ransom “Why aren’t our win rates higher?!” “We need to reach more users; try and get our win rates up!” As brand advertisers become more savvy in the world of programmatic display, conversations like these are becoming more and more common. But do we have a complete understanding of how win rates affect Read More…