Super Bowl 2026
Trends & Analysis
Research
An Unparalleled Media & Cultural Phenomenon
Since its inception in 1967 as the AFL-NFL World Championship Game, the Super Bowl has become an unparalleled media and cultural phenomenon. In the 2020s, it remains a symbol of sports excellence and marketing brilliance. From drawing200 million Americans, and engaging fans with cutting-edge digital tools, the Super Bowl represents a crucial opportunity for advertisers to harness wide-ranging audience attention.
A Crucial Opportunity for Advertisers
In our 2026 Super Bowl Survey, Adtaxi explored game day enthusiasm by audience segment, engagement, viewing trends, and the impact of sports betting.
Download the 2026 Super Bowl Survey Report
Game Day Enthusiasm
Platform Audiences
Sports Betting
The Future of the Super Bowl
Get the Report
"*" indicates required fields
