We’ve Mastered the Art of Paid Social
Everyone has access to the same tools. We're better artists.
We know social.
The social media landscape has changed drastically in recent years, but we've stayed ahead of the game due to platform specialization, deep expertise, ongoing education, and strategic partnerships with the major social media platforms.
Tapping into first-party data and audience intelligence, Adtaxi exploits advanced targeting capabilities to find the right audience and convert more quality leads for your business.
Success on social highly depends on delivering key messaging. We employ advanced use of creative formats and sequential messaging to drive action.
Measurement Through the Funnel
We understand the importance of each phase in the consumer journey and optimize accordingly to that stage to move users through the funnel.
Adtaxi's Social Media Solutions
Expand your visibility and boost brand engagement by making Instagram a part of your holistic paid social strategy.
Exploit advanced targeting capabilities to find the right audience more likely to convert resulting in more quality leads for your business.
Break into this lucrative social space following digital marketing strategies for Snapchat success to build your brand.
Enhanced targeting and measurement on LinkedIn allows businesses to optimize their investments and drive conversions.
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Experts Across Industries
Adtaxi specializes in digital advertising across a broad range of industries.
We work with you to develop a strategy that will help deliver on your unique business goals.
What We Deliver
Employing an advanced campaign architecture, we pinpoint your audience with remarkable accuracy to ensure you're reaching the right person in the right context on their path to conversion.
Creative That Converts
Segmented & Personalized Ad Copy
Brand Voice Development
Ad to Conversion Webpage Journey
Customer Lifetime Value
Buyers Journey Segmentation
Reactivation of Lapsed Audiences
Advanced Measurement & Optimization
Conversion Goals Definition
Campaign Structure Optimization
Kudos from our Clients
Our partnership with Adtaxi has been just that—a partnership. From the very first strategy session, Adtaxi sought to understand our unique position in the nonprofit world and went to great lengths to craft a digital marketing plan that felt natural for our organization. As a result of them spending time learning our organization, our audiences, and our goals, we have seen extraordinary results from our work together. I greatly appreciated how Adtaxi manages our partnership.
International Nonprofit Organization
Adtaxi has been a great agency extension and partner for our digital media advertising needs. The team is personable, responsive, effective, and have been an integral contributor in our client campaign successes.
As an advertising coordinator for an NFL team, it is not uncommon to have many projects going on at once. Fortunately, we partner with Adtaxi for all our digital marketing efforts, and Adtaxi over delivers regardless of the specific goals of each project. The team has been great to deal with, they execute, they are flexible, and they never fail to deliver real results time after time.
I've been working with Adtaxi for 3 years, and I've seen excellent results on our digital marketing campaigns. The communication with them is A+ and always prompt when you want to make a campaign/ad change or set up a meeting. I speak with them weekly, and it's a phone call that I enjoy having during my very busy work day.
My team at Adtaxi has never let me down. They are innovative and forward-thinking, and help my company maneuver through all the digital marketing avenues there are to create awareness and ultimately conversions to increase our bottom line.
Auto Parts Retailer
Social Media Advertising FAQs
What Is Social Media Marketing and Advertising?
Social media marketing is a type of digital marketing that involves using different social media platforms to market services and products. Before business owners start marketing their services on these platforms, they determine their goals and the type of content they will share. They then draft content and post it on different social media platforms. Some business owners purchase social media ads to further develop their brands.
What Are 4 Common Social Media Campaign Objectives?
Achieving results from your social media advertising is based on setting clear, attainable goals. These are four of the most important objectives that we will focus on for your social media campaign: App Install, Engagement, Lead Generation, and Conversions.
A self-explanatory objective, companies with mobile apps will, of course, want their social ads to call for more targeted users to download their application, which can be measured easily.
This is one of the top reasons advertisers utilize social media in their marketing efforts. Higher rates of brand engagement means being prioritized on various platforms’ algorithms, leading to continual increases in engagement and conversions. These can take the form of likes, comments, shares, mentions, or responses.
Social media is extremely effective for drawing in top-of-funnel users and introducing them to your business. Metrics that are used to measure lead generation include personal information, content downloads, CTR on social media posts, and conversions gained from social media leads.
It’s not enough to purely drive leads, engagement, and traffic from your social ads. Purchases are the most common tracked conversion, especially in the ecommerce space, but other completed actions can include email registrations, newsletter subscriptions, contact form fills, phone calls, and more.
Which Social Media Platform Is Best for Advertising?
Choosing the right platforms for your paid social media advertising campaign can be difficult with all of the available options. What it comes down to is deciding on the ones that will help you reach your target audience most effectively. Our team of social media ad management experts are also available to consult with you on your goals and get you on your way to the best ROI possible. All platforms have their benefits and drawbacks depending on the industry, specific products or services, and your target audience.
What Are the Benefits of Social Media Marketing Services?
* Generate qualified leads and traffic to your site
* Establish brand recognition and authority in your industry
* Get people talking about your brand
* Collect feedback from your target audience for informed improvements
* Keep current customers in the loop about your company initiatives
* Promote evergreen content
* Provide more convenient, efficient customer service
* Reach a wider audience instantaneously
* Increase engagement and follower counts
What Can I Expect From a Social Media Marketing Agency?
We will take the time to learn everything about your business so we can provide the best service and recommendations possible. During your campaign, we’ll help run paid social campaigns that drive results for your specific goals. We’ll then keep track of traffic, conversions, and other KPIs generated from these paid social ads and adjust strategy as necessary for new product launches or trends in the industry.