Digital Digest
In a move that has caught the digital marketing world by surprise (or perhaps not), Google announced it will not phase out third-party cookies in its Chrome browser. This announcement, which diverges from the anticipated…
Threads, an app created by Meta’s Instagram team, represents Meta’s answer to Twitter (now X). Threads started slow, but it is expanding into Europe as of December 14, 2023. With that expansion comes an opportunity…
Marketing teams, especially those in digital marketing, have been leveraging artificial intelligence (AI) for several years to gain deeper insights into their target audiences. Using AI to grow your ecommerce brand is like a dream…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
In the digital auto marketing world, 2023 emphasized more personalized content for the consumer. This explored CTV advertising, evolving buyer habits, maintaining a place to leave reviews, and curating social media content. Electric vehicle purchases…
Vivid images likely snap to mind when envisioning iconic Digital Out-of-Home (DOOH) advertising: Times Square alight with its shifting, building-sized displays; the heart of the Las Vegas Strip in all its chaotic glory; maybe even…
As marketers, we’re always looking to make the most out of the data available to us. This requires a focused effort to determine which details about our customers offer the most value — which is…
