Digital Digest
When promoting your brand and products, you might think it’s best to only feature positive customer feedback on your website. However, there are actually several ways to feature feedback on your ecommerce site, and some…
Earlier this year, Google announced big plans to phase out Universal Analytics entirely in favor of the new-and-improved GA4 platform. The move presents a major challenge for many marketers relying on historical UA data for…
Every digital marketing agency has challenges to overcome. Whether trying to outwit and out-market the competition or trying to stick to a tight budget with a positive ROI, many aspects of this business can become…
Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Offline attribution refers to connecting traditional and digital marketing efforts to “real-life” outcomes. It lets your marketing team quantify ROI with each marketing campaign you complete. While your attribution process follows your online interactions with…
As digital advertisers look forward to an eventful year in marketing, it pays to look ahead at the trends most likely to emerge in 2023. Here’s what we expect to dominate headlines in the year…
Each new year in digital advertising brings a host of new challenges to overcome, and a fresh set of tools built to make the process of finding target audiences and driving conversions more efficient than…
