How Americans Spend Today: Navigating the Intentional Consumer 

How Americans Spend Today:
Navigating the Intentional
Consumer 

2026 Consumers & The Economy

Research

Financial discipline has created a far more intentional consumer. Adtaxi’s 2026 Consumer & Economy Survey reveals how households are scrutinizing discretionary spending, delaying major purchases, and redefining value. Driving consideration now requires more than basic discounts. This report delivers clear data and strategies to help your team navigate new buying behaviors and build long-term loyalty. 

audience data

Clear data showing where households are cutting back and where spending continues to grow

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Insights into how consumers use search engines and AI tools to research and compare prices

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Strategies to highlight product quality, durability, and performance without relying on discounts

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