How Americans Shop Today:
Navigating the Selective Holiday
Consumer
2026 Holiday & Ecommerce Survey
Research
Adtaxi conducted its 2026 Holiday & Ecommerce Survey to deliver clear insights into evolving consumer preferences and shopping behavior. Based on responses from nationwide households, the survey highlights a selective holiday shopper whose purchasing decisions are shifting across channels, categories, and timelines. Our report provides an in-depth overview of today’s holiday shopping landscape, offering actionable strategies for brands to capture early demand, maximize media efficiency, and drive sales.
Inside the report, you’ll find:
Key factors driving early-season holiday shopping and consumer discovery
How to pinpoint high-value audiences who are actively planning to spend more
High-impact ways to clean up mobile checkout and remove friction for shoppers
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