Social & Commerce
Trends & Analysis
Research
The rise of social media platforms has been nothing short of transformative.
Since its beginnings in 1978, Social media has come a long way. When the internet was widely introduced to households across the United States in the 1990s, social became an easy way for users to connect with communities and content from across the country, if not the world.
The Expanding Role of Social Media Platforms
The 2024 Social & Commerce Survey, Adtaxi reveals insights into U.S. consumer engagement with social media to identify emerging trends that may influence brands and retailers.
Download the Social & Commerce Survey Report
Frequency of Social Engagement
Influence on Purchasing
Platform Comparison
Impact on Key Industries
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