Adtaxi Honored as Adtech For Good Finalist at the 2022 Drum Awards for Digital Advertising
Jun 21 2022
– Award Recognizes Adtaxi’s work with global nonprofit organization, International Mission Board –
DENVER (April 21, 2022) — Adtaxi is thrilled to be a finalist in the Adtech For Good category at The Drum Awards for Digital Advertising 2022. This award highlights Adtaxi’s charitable work with their client The International Mission Board (IMB), a Baptist Christian missionary society affiliated with the Southern Baptist Convention that has a strong international missionary presence all over the world and hundreds of campaigns where individuals can donate to help various people, projects, and missions. For IMB’s end-of-year campaign, Adtaxi was tasked to create a donation strategy during the 2021 holiday season to utilize programmatic channels, driving donations with brand new and past donors.
“The International Mission Board’s partnership with Adtaxi has been just that—a partnership,” said Ed Herrelko, IMB CMCO. “From the very first strategy session, Adtaxi sought to understand our unique position in the nonprofit world and went to great lengths to craft a digital and programmatic marketing plan that felt natural for our organization. As a result of them spending time learning about our organization, our audiences, and our goals, we have seen extraordinary results from our work together. While they are clearly experts in what they do, after working with vendors who didn’t understand our organization, I greatly appreciated how Adtaxi managed our partnership.”
IMB was able to achieve tangible results, garnering a positive return on assets (ROA) for Q4 2021 directly attributed to Adtaxi’s campaigns – all only 30 days from launch. Using clear strategic thinking, research & insights, innovation & creativity, tangible results & outcomes, proof of effectiveness, and organizational impact & measurement combined, Adtaxi was able to produce x1.6 ROA for November and x18 for December. Overall, in a 5 week span, Adtaxi was able to help IMB raise over 3.4M.
“The flight period of the campaign was brief, but within just 5 weeks, Adtaxi created urgency in the ad copy as well as message continuity between digital channels,” said Jennifer Flanagan, Adtaxi Vice President of Marketing. “We were able to successfully nurture our prospecting audience from being completely unfamiliar and unaware of IMB to donating through a strategic ‘funnel’ approach. It is extremely rewarding to be a part of such positive results for IMB and to have our work recognized by The Drum Awards.”
Founded in 2010 within MediaNews Group, Adtaxi made its mark in programmatic advertising before expanding into search, social, and connected TV. Over time, Adtaxi has refined and perfected its holistic performance-based strategy. Leveraging the power of people plus technology, Adtaxi’s innovative full-funnel methodology utilizes a variety of tools and processes. By using omnichannel optimizations across channels throughout the client lifecycle, they are able to maximize performance and deliver superior value for advertisers. Adtaxi functions as a true partner with its clients, acting as a single point of contact and support through multi-platform campaign cycles. Find Adtaxi on Twitter, LinkedIn, and Facebook.
About International Mission Board
The IMB is the global missions organization of the Southern Baptist Convention. As a part of the Southern Baptist Convention, IMB joins together with more than 45,000 cooperating churches in the common purpose of making disciples and multiplying churches through a limitless network of pathways designed to engage every congregation and every believer in the Great Commission.