Lesson #15

Caleb Alcorn – Adtaxi Director of Search Operations

Adopting a “never stop learning” mindset has been the driving force behind so much of the growth we’ve experienced- not just personally, but as a team and as an agency. Over the past nine years, I’ve seen how staying curious and committed to improvement empowers team members to sharpen their skills, collaborate meaningfully, and pivot seamlessly in this ever-changing landscape. Sharing knowledge and experiences doesn’t just build stronger relationships; it also sparks new ideas, innovation, and collective wins. On a personal level, this mentality helped me grow from a search campaign manager to leading our search team as a director, giving me the chance to work on larger projects that stretched my capabilities and boosted my visibility at Adtaxi. For our team, this mindset is essential; it’s what keeps us aligned with industry shifts and able to deliver exceptional results for our clients. And as a company, it’s propelled us from a small-scale agency to a competitive player in digital marketing. Continuous learning isn’t just a value we emphasize here at Adtaxi; it’s the foundation that keeps us adaptable, connected, and ready for whatever comes next.

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