Facebook Changes Ad Perspective Advertisers have long been challenged, and often frustrated, with Facebook’s ad criteria on image and text ratio. Based on preferred customer experience, Facebook has enforced a strict policy that images need…
Adtaxi’s Digital Marketing Blog
Google Is Changing How People See Search Online shopping typically begins with a search bar and a product description. Despite increased ease, it still poses its challenges. You can find yourself scrolling through pages of…
Streaming Video Exceeds Cable Subscriptions For the first time, video streaming service subscriptions surpassed cable, jumping up 27% to 613 million subscribers last year. The shift is attributed to the consumers being drawn to services…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Digital marketing had a tumultuous time in 2018. Technology moved into new areas for growth over the past year that affected the way we shop, communicate, and live. From the growth in artificial intelligence and…
Programmatic advertising automates spending and helps determine the types of ads that run and where they’re placed, which all gets done using cutting edge technology like artificial intelligence (AI). Sounds great, right? But there seems…
Artificial intelligence, machine learning, and predictive modeling offer a clear path for digital marketers to deliver personalized service efficiently and with ever-increasing reliability. But they’re not the same thing. Here are the differences, and how…
