Using Ad Customizers to Personalize Your Google Search Ads What are ad customizers? Though we are constantly testing ad copy, it’s not feasible to manually create hundreds of variants to ensure we are showing the…
Adtaxi’s Digital Marketing Blog
What In-Market Audiences Are And How To Use Them Search advertisers have an array of audience targeting options at their disposal. They can remarket with RLSA, reach current customers with Customer Match, prospect with Similar…
Using Google Tools To Understand Your Audience As digital advertisers, we are constantly trying to determine the optimal targeting for our SEM efforts. Understanding your customer personas, the profiles that represent your ideal customers, will…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Google Analytics is the go-to tool to monitor customer behavior online. This free tool is used to track metrics on more than 27 million websites, but the power of the tool rests with the user….
Your team may create the best content in your category, but who’s measuring its effectiveness? It’s time to get started using analytics tools to assess your content marketing efforts. Find some of the best ones…
