
Digital Digest
Featured Articles
Using Ad Customizers to Personalize Your Google Search Ads What are ad customizers? Though we are constantly testing ad copy, it’s not feasible to manually create hundreds of variants to ensure we are showing the…
What In-Market Audiences Are And How To Use Them Search advertisers have an array of audience targeting options at their disposal. They can remarket with RLSA, reach current customers with Customer Match, prospect with Similar…
Using Google Tools To Understand Your Audience As digital advertisers, we are constantly trying to determine the optimal targeting for our SEM efforts. Understanding your customer personas, the profiles that represent your ideal customers, will…

Free Digital Marketing Campaign Audit
Auditing your digital marketing campaigns is an extremely valuable tool to assess what you’re doing right and identify where you’re missing the mark.
When was the last time you examined the metrics and how confident are you in the effectiveness of your current structure?
Google Analytics is the go-to tool to monitor customer behavior online. This free tool is used to track metrics on more than 27 million websites, but the power of the tool rests with the user….
Your team may create the best content in your category, but who’s measuring its effectiveness? It’s time to get started using analytics tools to assess your content marketing efforts. Find some of the best ones…
