
Digital Digest
Featured Articles
Attribution tells the story of your customer’s journey from brand discovery to final sale. As such, the right attribution model is crucial to efficient digital ad spending. Fine-tuning your online attribution methodology unveils where customers…
Ecommerce Marketers Are Feeling the Impact of Apple’s Privacy Updates Ecommerce retailers are continuing to feel the effects of Apple’s privacy updates that were rolled out earlier this year. With users now being asked to…
Digital marketing has revolutionized the automotive industry and transformed dealer’s relationships to their customers. Still, one question has remained the same – how do you prove that your marketing efforts are actually leading to increased…

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