Applying first-party targeting to digital campaigns provides colleges and universities with a reliable formula for using current students and alumni to drive future admissions. Every college and university has a goldmine of first-party data at…
Adtaxi’s Digital Marketing Blog
While Google’s recently-announced extension of third-party cookies into 2024 gives marketers some extra breathing room, first-party data will undoubtedly shape the future of digital advertising. Campaigns focused on first-party data utilization have already proven an…
