In the current era of search advertising, there is a common misconception that machine learning has made account structure less important. Many marketers assume that if they provide enough budget and creative assets, the bidding…
Adtaxi’s Digital Marketing Blog
Managing Google Ads for a brand with dozens or hundreds of locations presents a unique challenge: balancing national brand standards with local market performance. Without a rigorous framework, multi-location accounts often suffer from internal competition,…
Google Ads can generate activity quickly, but activity alone doesn’t always translate to bottom-line impact. This is one of the most common problems with paid search; campaigns are often optimized for activity, not outcomes. Below…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Analyzing the detailed data found within Google Analytics (GA) can show marketers what products drive the most sales, which audiences respond most favorably to your brand, and where customers tend to fall off the path-to-purchase….
Facebook Offers More Help For Small Businesses Facebook is continuing to focus on small businesses by offering additional resources of support during this uncertain time. As part of its $100 million commitment to helping struggling…
