Last-click attribution is designed to give the highest value to the last trackable action before a customer converts. The problem with this arrangement is that it’s most common that a user would convert from retargeting…
Adtaxi’s Digital Marketing Blog
Did you know that most marketers (78.4%) use last-click attribution and web analytics to measure how effective their media is? If your team also uses last-click attribution, then you may already know that it’s not…
