Regional brands have relied on traditional radio to establish a local presence for decades now — and while it remains a viable way to reach a general audience, it often lacks precision. When a regional…
Adtaxi’s Digital Marketing Blog
Host-read sponsorship is a fairly common part of podcasts. They feel personal and native, align with the podcaster’s audience, and have the potential to drive engagement. What they don’t do well, though, is scale. They’re…
Hulu Enhances Second Screen Ad Capabilities Hulu is launching a new ad format to help brands reach viewers on the second screen. By using technologies such as QR codes and push notifications, advertisers will be…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Google Shares Its Thoughts On New Podcast Most marketers are familiar with Google’s extensive resources available at www.thinkwithgoogle.com with industry data and proven case studies. Today, the search giant extended its offerings with the release…
As podcasts grow in popularity, advertising opportunities are shifting in response to target new audiences of listeners. Broadcast radio ads may be fading in popularity, but audio advertising on podcasts is picking up steam, so…
Get Your Competitor’s Facebook Ads, Straight To Your Inbox If you’re like most marketers, you often wonder what your competition is promoting on Facebook in an attempt to adjust your own strategy. By combining Facebook’s…
