The marketing and advertising industry is undergoing rapid change, with 24% of advertisers pausing all spend and digital spend decreasing 33% across the board, according to an IAB buy-side poll. With self-isolation and shelter-in-place orders,…
Adtaxi’s Digital Marketing Blog
Why aren’t our win rates higher?!” “We need to reach more users; try and get our win rates up!” As brand advertisers become more savvy in the world of programmatic advertising, with products ranging from…
Whether its streaming music, listening to the radio, or tuning in to new podcasts, people are connecting with digital audio at increasing rates. It’s time for advertisers to take note. Streaming radio and pure-play music…
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
If you’re not familiar with real-time bidding (RTB), which is a method of buying and selling digital advertising placements, here’s a quick rundown, including how it could help your business. What Is RTB? Much like…
