CBD Marketing: The Pandemic Pivot | Adtaxi
Digital Marketing Experts

The Pandemic Pivot

Social Display Spurs D2C Brand Growth During COVID and Beyond

Case Study

Snapchat marketing for CBD

The Challenges

  • A dramatic shift from wholesale brick-and-mortar sales to D2C ecommerce
  • Evaluating and redefining core CBD audience targets for online customers
  • Developing accurate attribution and reporting methods

The Solutions

  • A programmatic strategy to increase online CBD sales
  • A full funnel, data driven approach to reaching, convincing, and converting new customers online
  • A custom reporting suite to measure prospecting and retargeting audiences

Key Insights

Our client was forced to re-evaluate their entire approach to digital marketing due to the startling effects of the pandemic. That pushed us to rethink our approach entirely, allowing us to innovate in new and successful ways that we can use to drive growth for their business and for our other clients in the future. The results of maintaining a 9x ROAS while increasing revenue 2x over the previous period is nothing short of astounding.

The Results

2x increase in revenue
2.5x increase in average order value
Improved from 19th to 3rd in brand share

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