Loyalty Rewards App Company Leveraged Connected TV to Drive New App Installs | Adtaxi
Ecommerce Coffee Retailer

Loyalty Rewards App Company
Leveraged Connected TV to Drive New
App Installs

Case Study

CTV Advertising to drive app installs

The Challenges

  • Reduce the eCPA for CTV installs
  • Drive more conversions
  • Evaluate effectiveness of CTV advertising for app installs
Ecommerce optimization

The Solutions

  • A short eight-day trial campaign to analyze performance, maximize impact, and refine future CTV efforts
  • An analytics provider integrated with Adtaxi’s platform to track CTV performance
  • Refine targeting by building predictive models

Key Insights

Adtaxi was able to provide valuable breakdowns of CTV performance data, including the top-performing dayparts, data segments, geographic regions, and supply vendors. The client’s data science team was able to use Adtaxi’s granular post-campaign reporting metrics by zip code to detect a significant lift in overall user engagement during the in-flight and immediate post-flight periods compared to the same time period pre-launch.

The Results

1,442 installs from CTV
61% decrease in eCPA for display
78% decrease in eCPA for pre-roll

Get the Case Study

"*" indicates required fields

By submitting this form, you agree that the information you provide may be used to extend free resources, event invites or other Adtaxi services and may be shared with a trusted third party.

Subscribe to our Newsletter

Sign up with your email address to receive news and updates

Subscribe