Loyalty Rewards App Company
Leveraged Connected TV to Drive New
App Installs
Case Study
The Challenges
- Reduce the eCPA for CTV installs
- Drive more conversions
- Evaluate effectiveness of CTV advertising for app installs
The Solutions
- A short eight-day trial campaign to analyze performance, maximize impact, and refine future CTV efforts
- An analytics provider integrated with Adtaxi’s platform to track CTV performance
- Refine targeting by building predictive models
Key Insights
Adtaxi was able to provide valuable breakdowns of CTV performance data, including the top-performing dayparts, data segments, geographic regions, and supply vendors. The client’s data science team was able to use Adtaxi’s granular post-campaign reporting metrics by zip code to detect a significant lift in overall user engagement during the in-flight and immediate post-flight periods compared to the same time period pre-launch.
The Results
1,442 installs from CTV
61% decrease in eCPA for display
78% decrease in eCPA for pre-roll
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