Loyalty Rewards App Company Leveraged Connected TV to Drive New App Installs | Adtaxi
Digital Marketing Experts

Loyalty Rewards App Company
Leveraged Connected TV to Drive New
App Installs

Case Study

CTV Advertising to drive app installs

The Challenges

  • Reduce the eCPA for CTV installs
  • Drive more conversions
  • Evaluate effectiveness of CTV advertising for app installs
Ecommerce optimization

The Solutions

  • A short eight-day trial campaign to analyze performance, maximize impact, and refine future CTV efforts
  • An analytics provider integrated with Adtaxi’s platform to track CTV performance
  • Refine targeting by building predictive models

Key Insights

Adtaxi was able to provide valuable breakdowns of CTV performance data, including the top-performing dayparts, data segments, geographic regions, and supply vendors. The client’s data science team was able to use Adtaxi’s granular post-campaign reporting metrics by zip code to detect a significant lift in overall user engagement during the in-flight and immediate post-flight periods compared to the same time period pre-launch.

The Results

1,442 installs from CTV
61% decrease in eCPA for display
78% decrease in eCPA for pre-roll

Get the Case Study

"*" indicates required fields

Subscribe to our Newsletter

Sign up with your email address to receive news and updates

Subscribe