Boosting Conversions with an
Advanced Bidding Strategy on Search
Dual Digital Strategy Provides Higher ROAS and Decreases Ad Spend
Case Study
The Challenges
- Current campaigns not reaching target ROAS
- Improving profitability, expanding revenue and transaction numbers
- Utilizing a digital strategy to achieve a competitive advantage over rivals
The Solutions
- Custom Scripts to adjust bids based on ROAS and revenue
- Feed optimization and product grouping to improve campaign profitability
- Optimized and expanded campaigns to build market share and improve visibility
Key Insights
Our advanced bidding strategy across Search created huge improvements in client profit, revenue, ROAS, and transactions, all while reducing the client’s spend. Our combination of campaign structures allowed us to precisely target users in each stage of the sales funnel and tailor bids directly to profit, resulting in a clear impact on the client’s bottom line.
The Results
1,633% peak ROAS
612% profit growth
50% decrease in ad spend
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