Higher Ed Success Story | Adtaxi
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Higher Ed Success Story

Diversified CTV Strategy Helps Higher Ed Institution Boost Enrollment and ROAS

Case Study

The Challenges

  • Falling short of enrollment goals
  • High cost per enrollee
  • Leveraging a single platform of CTV, limiting reach and effectiveness

The Solutions

  • Performed a thorough audit to evaluate and provide insights on existing CTV strategy
  • Diversified media mix to include display retargeting and prospecting to compliment CTV strategy

Key Insights

The inclusion of display retargeting and prospecting to CTV advertising was critical to the success of the campaign, proving strategically stronger to drive enrollment in key markets for a higher ROAS and lower CPE, also providing the higher education institution with insight on why it’s effective to diversify from a one platform CTV strategy.

The Results

30% increase in organic search traffic
2,000% increased ROAS
17.4% increase in direct traffic

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