Search Boosts Bookings for Hotel Property
Digital Marketing Experts

Search Boosts Bookings

Search Campaign Drives Hotel Management and Development companie's Bookings, Sales and ROAS

Case Study

The Challenges

  • Due to the pandemic and economic climate, fewer travelers booking stays
  • Not meeting objectives by relying on third-party booking websites
  • Current funnel not reaching consumers actively looking to book hotels

The Solutions

  • Utilized occupancy data to influence optimizations and budget allocations
  • Call tracking for phone bookings and transactions driven by Google Ads
  • A refined targeting strategy to reach bottom-of-the-funnel search traffic

Key Insights

A deep-dive audit on their existing Google Ad accounts was necessary to identify holes in their existing strategy and rework the account structures to fit Adtaxi’s best practices. Making extensive use of Google’s audience creation automation and our own proprietary automation technology aided us in identifying and successfully capturing bottom-of-funnel search traffic. Additionally, the client’s occupancy data was vital in helping Adtaxi directly influence optimizations and budget allocations.

The Results

12x increase in ROAS
30% increased revenue tracked from call-in bookings
Implemented full-funnel tracking

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