Streaming TV Survey 2025
Research
Streaming is now the go-to platform for advertisers to reach large audiences, with over 90% of adults aged 18–34, adults aged 25–54, and working women tuning in. On top of that, viewers are juggling an average of five streaming services, offering marketers plenty of opportunities to connect.
Over the past two years, Adtaxi’s research into digital video has illuminated one of the most significant media shifts of our time: the wholesale migration of audiences from broadcast and cable to digital platforms.
Inside the report, you’ll find:
- Digital video’s mainstream adoption, including usage levels and devices
- Increasing digital reliance, with increases in overall viewing and TV set share of viewing
- Streaming service consumption rates for free, paid and other options
- Ad personalization, shoppable ads, and the increase in sports content
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