Driving Growth With Data
Leveraging Data-Driven Marketing Takes New Auto Dealer To Award-Winning Growth
Case Study
The Challenges
- Building brand awareness as a new dealership in a competitive market
- Lack of advanced analytics to guide data-driven decisions
- Inefficiencies from managing multiple vendors/agencies
The Solutions
- Increased visibility with OTT, display, video, and dynamic ads
- VLAs, ad groups, and competitor targeting to boost performance
- Unified vendors and leveraged Adtaxi’s market research to create a tailored strategy
Key Insights
By combining sales expertise with data-driven insights, we turned routine reporting into strategic, action-focused sessions. This empowered seamless client communication, allowing us to predict inventory trends, tackle emerging challenges, and adapt to a competitive automotive market. Our precise targeting expanded the dealership’s reach, boosted used inventory sales, and attracted multilingual buyers from Seattle to the suburbs. This resulted in record- breaking sales months and a proven strategy for new dealerships to overcome industry competition.
The Results
22% Increase In Branded Search YoY
41% Sales Growth Across New, Used, & CPO Vehicles
120% Improvement In ROI
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