The Era of Digital Video Streaming
and CTV Trends and Analysis
Research
A Definitive Era of Digital Viewing Dominance
Digital video is no longer the future of television—it is the playing field itself. Streaming commands the largest share of TV set viewing, ad-supported platforms are normalized, and consumers actively curate their own subscriptions. Most importantly for marketers, streaming has proven not just scalable, but effective—delivering measurable influence across the consumer journey year after year.
An Essential Blueprint for Digital Video Success
In our 2026 CTV Streaming Survey and Study, Adtaxi offers an unfiltered look at how U.S. households are navigating a crowded digital landscape. From shifting subscription habits to the rise of ad-supported tiers, this report captures the pulse of the modern viewer and provides marketers with a strategic roadmap to stay ahead of the curve.
Download the 2026 CTV & Streaming Survey Report
Mainstream Adoption
Digital Reliance
Streaming Service Consumption
Personalization & Shoppable Ads
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