Episode 1: Offline Attribution

Episode 1:
Offline Attribution

Moderator:

Bob Bachelor
Senior Product Manager, Adtaxi

Guests:

Brian Kroll
VP of Strategic Accounts

Kelsey Skeen
Senior Account Executive
(Retail & Franchise Specialist)

Tiana Dragos
Strategic Accounts Marketing Strategist

Stop “Driving Blind”:
How to Connect Digital Ads to Real-World Sales

Most businesses with an offline finish—whether you’re a brick-and-mortar retailer or a home services provider—are “driving with one eye closed.” You can track online clicks all day, but do you know which ads actually get a customer to walk through your door or book an in-home technician?

In this discussion, you’ll learn:

• The Wanamaker Problem: Why the old saying “half my advertising is wasted” is finally being solved by data.
• Closing the Loop: How to connect a CTV, social, or display ad exposure to a physical CRM purchase record or in-store visit.
• The 70% Gap: Why digital-only measurement ignores the majority of your actual business.
• Optimization Secrets: Why “cheap” digital signals (like low CPC) might actually be hurting your bottom line.
• Industry Deep Dives: Real-world examples from furniture retail, franchise systems, and high-ticket home services.